Marketing & Advertising

The commercial functions involved in transferring goods from producer to consumer, including encouraging and facilitating purchases.

Resources in this category:

The Ad Council
http://www.adcouncil.org/

"For 55 years, the Ad Council has created the timely and compelling public service messages Americans needed to hear. Along the way we¹ve given our culture some of its most enduring slogans and characters, Smokey Bear to name but one. But our slogans and characters are more than memorable ­ they raise awareness, inspire action, and save lives... The Ad Council uses the power of advertising to stimulate action against the problems confronting Americans today. We are joined in this mission by the media, the advertising industry, the business world and the non-profit community." The site includes Ad Council news, a calendar of events, and research results.

American Advertising Federation
http://www.aaf.org/

"The American Advertising Federation (AAF) is The Unifying Voice for Advertising. We are the only professional advertising association that binds the mutual interests of corporate advertisers, agencies, media companies, suppliers and academia. The AAF's 50,000 members share a commitment to make advertising a positive force in America's economy and culture. We are advocates for the rights of advertisers and we educate policymakers, the news media and the general public on the value that advertising brings to the well-being of the nation. We also cultivate the advertising industry's present and future leaders." The site has a directory of organizational members, a governmental relations section, information on professional development, links to local and college chapters, information about the AAF's involvement in promoting diversity and public service, lists of advertising awards, and a calendar of events.

American Association of Advertising Agencies
http://www.aaaa.org/eweb/startpage.aspx

3AAAA is the national trade organization representing the advertising agency business. It is a management-oriented organization, offering its members the broadest feasible depth of information regarding the operation of advertising agencies, encompassing management, media, print and broadcast production, secondary research on advertising and marketing, international advertising and much more.2 This site provides membership benefits information, a fact sheet about the organization, a link to its Washington office with information about current legislation affecting the advertising industry, and AAAA publication information.

American Marketing Association
http://www.marketingpower.com/?I=O

"The American Marketing Association is an international professional organization for people involved in the practice, study and teaching of marketing." This web site contains information on marketing certification programs, jobs, news and much more.

Association of National Advertisers
http://www.ana.net/

"We are the industry's premier marketing and advertising trade association, the only organization exclusively dedicated to serving the interests of corporations that advertise and market their products and services in the U.S. Founded in 1910, we are headquartered in New York City." The site has information about the organization and its committees, government relations, the association magazine and other publications, employment opportunities, and conferences and seminars.

Canadian Professional Sales Association
http://www.cpsa.com/

Organization supporting Canadian sales professionals. Provides tools, resources and training to members. Website presents a sales resource centre, career mall, certification opportunities, and organization information.

Association of Independent Commercial Producers
http://www.aicp.com/

"Founded in 1972, by a small group of television commercial production companies concerned with a single issue, today's AICP has grown to represent exclusively, the interests of United States companies that specialize in producing commercials on various media - film, video, computer - for advertisers and agencies." Site includes a member directory, "News and Views", information on an AICP trade show, guidelines for doing business, important dates, and classifieds.

DECA - An Association of Marketing Students
http://www.deca.org/

"DECA, a national association of marketing education students, provides teachers and members with educational and leadership development activities to merge with the education classroom instructional program. DECA is an integral part of the classroom instructional program. DECA chapters attract students who are interested in preparing for entrepreneurial, marketing or management careers. While DECA membership consists primarily of students in marketing programs, membership extends also to alumni and to professionals in marketing education and in marketing teacher education. Working hand-in-hand with the education and business communities, DECA¹s goal is for its student members to develop a "career success kit" to carry into their business and personal lives after graduation by focusing on vocational understanding, social intelligence, leadership development, civic consciousness. WWW.DECA.ORG gives an in-depth look at DECA's High School and College divisions, their goals, members and corporate partners."

The Direct Marketing Association
http://www.the-dma.org/

"Founded in 1917, the Direct Marketing Association (The DMA) is the oldest and largest trade association for users and suppliers in the direct, database and interactive marketing field." The site includes membership information, library and professional development sections, and an events calendar.

emarketing Assocation
http://www.emarketingassociation.com/

"The eMarketing Association (eMA) is the professional association for companies and individuals involved in the practice of e-marketing and the integration of on-line and offline marketing. The eMA is a premier resource for web certifications, professional certifications, seminars, events, processes, trade shows, news, standards, advertising, techniques, and trends. We are committed to enriching our members through recognition, research, advocacy education, and service."

Their website offers all kinds of information for those interested in E-marketing including news, membership information, glossaries, legislation information, training courses, a discussion board and many others valuable resources.

International Advertising Association
http://www.iaaglobal.org/default.aspx?id=9061338e-7dca-414c-...

"The International Advertising Association is the only global partnership of advertisers, agencies and media," representing over 3400 members in 87 countries. This site provides general information about the association.

International Association of Association Management Companies
http://www.iaamc.org/

An international association dedicated to the advancement of business interests of association management companies and the association management industry. Website includes accreditation information, news, links, tips on selecting an association management company, and organization information.

Internet Advertising Bureau
http://www.iab.net/

"The Internet Advertising Bureau (IAB) is the only industry association devoted exclusively to promoting the use and effectiveness of advertising on the Internet. General members include companies that are actively engaged in the sales of advertising. The organization membership also consists of companies that support advertising sales activities such as measurement companies, research suppliers, traffic companies and organizations from related industries." Site contains membership information and recommendations for voluntary Internet advertising standards.

The Media Foundation
http://www.adbusters.org/home

"The mission of our non-profit society is to transform our commercial media culture and direct it towards ecological and social awareness. " Publishes Adbusters Magazine; back issues of the magazine are available online.

Society for Consumer Psychology
http://fisher.osu.edu/marketing/scp/

³The Society represents the interests of psychologists and other researchers working in the fields of psychology, marketing, advertising, communication, consumer behavior, and other related areas. Some members of the Society perceive themselves as behavioral scientists interested in generating applied knowledge to solve specific marketing related problems, whereas others perceive themselves as behavioral scientists generating basic knowledge to contribute to theoretical and conceptual foundations of consumer psychology. The Society encourages participation by both groups to share their knowledge and contribute to the discipline of consumer psychology as a whole.² This site provides upcoming events, current newsletter, membership information, 1995 officers, and schedules of past conferences.