A-Four support activities: 1- firm infrastructure and finance : -Strong brand, product, marketplace solution, delivery and support. (brand value from 35$ in 1973 to 10.7 billion in 2014 ). -Empowerment of top management –geographic structure. -Low debt, short term debt 2.9 billion, and long term debt 1.1 billion. Cash in hand 2.2 billion. 2-human resources management: -Minimize the costs associated with high employee turnover. -Improve retention of skills, knowledge, motivation and moral, which in time impact productivity. -Give employees job security and money in their pockets and give employees opportunities to learn new skills and gain more knowledge. -Nike salary and compensation include information about base salary, signing and year –end bonuses, stock option, vacation time and other special perks and reimbursement that make up total compensation at nike. 3-Technology development: Nike has a history of developing innovative and new impact protection systems. Starting with the Waffle Trainer to the Shox columns developed in 2001, certain technologies can only be found in Nike shoes. Since it early stages, Nike research facilities had evolved to the present 13,000 square feet building designated to the constant improvements of technologies. 4-Procurement: Nike is seeking to product innovation and sustainable growth and that requires new ways in order to continue in business. Nike is working with all its partners all over the world and the establishment of
The diversification lowered the overall risk of the firm and created an information network among the divisions, which was critical for the company to gain competitive advantage. The loyal customer base was another strength. The $60 billion assets that under the company’s management provided the company a positive brand image and made it easier for the company to attract new customers. Weakness:
Nike continues to expand quarterly, and its companionship in Footlocker’s international outlets helps stimulate it expansion.
Nike has gains great reputation for its manufacturing and supplying of sports apparel to people from all corners of the world. It is situated in the United States of America and the headquarters is in Beaverton. It can also be regarded as a leading manufacture and supplier of athletic shoes and sports equipment among all companies. In the year of 1964, there were two predecessors of the Nike company which are Bill Bowerman and Philip Knight, they have found a company name of Blue Ribbon Sports. In year 1978, the Blue Ribbon Sports changed into Nike Incorporation.
Both Nike and Adidas are well recognized sportswear companies have become dominant name in the marked throughout many places around the world. Teams, schools and sportswear industries can expect the best quality of products and services from the two brands. Nike is an international United States company manufacturer and it was founded by Bill Bowerman. Adidas is a worldwide firm that was founded in Germany by Adolf Dassler (Difference between Nike and Adidas, 2010). Athletes all around to word that play basketball, football, golf, soccer or any kind have worries about their performance being affected by the type of shoes or equipment they are wearing.
Their swoosh logo and "just do it" slogan are highly recognized among the public. Innovation is the key aspect to Nike's competitive advantage. According to an article posted in Chicago Now, Nike President Charlie Denson said, "Our ability to be authentic, stay connected, and remain distinctive through innovating across all areas of our business is a definitive competitive advantage." The Nike Corporation prides itself in being a leader in their industry because of their innovation, and protecting these ideas with patents. Nike currently has approximately 3,750 patents to this date, which is way more than any other competitors including Adidas and Under Armour which are in the same
Nike has sustained positive revenue in a worldwide market focusing on a healthy and active lifestyle. For the past 3 years Nike has gained a gross profit ratio of 8.73% in fiscal of 2013, 10.28% in fiscal of 2012, and 8.28% in 2011 . Thus showing the financial power Nike has, well the firm holds a net income of 2.5 billion in the fiscal year of 2013. Nike’s largest product category is footwear, representing over 55% of the companies revenue. Nike uses their financial resources ability to obtain large advertising plots, whether it is a commercial on television, advertisements on the Internet, or product promotion in athletic facilities.
The fourth expansion strategy of Nike Inc. was product diversification. While it is essential to emphasize that the outsourcing strategy was enormously effective, it is also important to know that Nike Inc. did not rely on footwear production and importation alone, rather the company diversified into producing and selling apparel. According to the company’s financial report, revenue from the sales of apparel was estimated at 29% while footwear was 59% respectively (Locke, 2002). This diversification, no doubt, combines with outsourcing its factories to lower-cost countries and selling its products at an affordable price was the catalyst to Nike Inc. expansion strategy. Explain what the positive and negative impacts of this strategy were.
The corporation was presented by the media over demonstrating the circumstances below which the factories of Nike were working in in several countries and the insignificant standards that had to be achieved by the workers. The goal of the company was only to abuse its workforces so as to make monetary gain. The detection of the company’s misconducts directed to constant attacks & firmly approvals had to be established so as to recover the immoral situation. With the media emphasizing the difficulties in how Nike is working in underdeveloped countries, the Nike had to modify its working strategies.
INTRODUCTION Human resource management is the strategic approach to the management of an organization 's most valued assets - the people working there who individually and collectively contribute to the achievement of the goals of the business (Armstrong, M., 2006). In other words, human resource management is a to work with employees, and for the employees, to help them solve their problems. Therefore, human resource is a complicate department, as they deal with people who already work there, they also deal with several issues which happen among new employees, such as recruitment, selection and so on. Nowadays, employee retention becomes one of the most significant issue in the organizations, and managers are aiming to find the best employees
NIKE. INC has always been the brand of tomorrow, seeking to find new interesting ways to captivate and capture the hearts and minds of both young and old alike. It all began in the 1960s when Phil Knight along with his coach, Bowerman came together to form an enterprise. They first started off as Blue Ribbon Sports, which distributed shoes from Onitsuka Company from Japan and eventually became Nike, which means Goddess Of Victory in Greek. As of today, this American multinational company has gone beyond mere shoes distributor, ranging from the vast variety of sports shoe to sports equipment and attires.
CORPORATE LEADERSHIP SEVEN HABITS AND DEMING’S 14 POINTS AROOJ ZAFAR 01-221162-105 SEVEN HABITS AND DEMING’S 14 POINTS Stephen R. covey the author of the book “principle centered leadership” explained ways to establish personal effectiveness. In his book, he discovered seven habits that allow people or organizations to develop commitment towards stable and unchanging principles in their behaviors and interactions; in the state of interdependence. He linked total quality with principle centered leadership as it allows people to be more intrinsically motivated to seek stability and continuous improvement. Interpersonal effectiveness is essential to total quality as it allows organizations to develop relationships within the departments,
Probable factors that could affect Nike’s business judgements are a range of demographic, social, economic and political. A few have already started to transpire, though others are purely likelihoods. External factors affecting this mix is one of the most common, technology. Before Nike releases its brand new product line to the market, it’s always prepared to authorize that whether or not there has been any sort of major advances from the other competitors that would tracker its launch. Thus they must time this carefully, as other competition may demand to shadow its release with their marketing
Therefore Nike’s new priorities is making sure that their factories were not taking advantages of its workers anymore, and to ensure for a competitive wage and a safe work environment is provided for each worker. So, some ways to overcome these problems are: a) They need to establish a worldwide monitoring system of their countries spread all around the
Carmen Wylie Gr 11 Life Orientation- Task A Goals and Mission Statements Question 1: Source A and B are considered to be examples of personal mission statements. Would you agree? Explain your answer.
Task 1-Vision,Mission,Goals and Objectives My Mission Statement To work hard and do the best to my abilities in all I do, to have respect towards others and to listen to those who are wiser and have more to teach me. I believe that everything happens for a reason. My golden rule is IF IT IS MEANT TO BE IT WILL HAPPEM.