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A Rhetorical Analysis Of The Magazine Cover

498 Words2 Pages

This magazine cover titled “DRAGON” is aimed towards young adults ages 18 and over in attempts to persuade them to take these guidelines and achieve the ‘perfect’ male body. The magazine cover supports the traditional stereotypes of males with the illusion of being masculine and athletic, this is represented through numerous visual and language techniques.

The typical stereotype of males being masculine and athletic is shown through the technique of gaze. The male model “demands” the audience’s attention and the supporting text around suggests that this is the body males are expected to have. The key words on the side, ‘Workout, Recipes and Secrets’ adds a further depth to image implying that in order to get this masculine body the audience will have to follow some guidelines to achieve …show more content…

This influences the audience as it’s a question that does not require an answer, but is asked to get the audience to think and interact with the magazine cover. Therefore, rhetorical questions were used to allow the audience to be involved and support the stereotype of males having to be muscular, as males are expected to look and act manly so they are not judged by society.

In addition, symbolism is used on the dragon tattoo on the male’s arm and the title of the magazine ‘DRAGON’ represents and supports the perception that males are to be the more powerful and dominant sex. Also in China excellent and outstanding citizens are compared to dragons portraying that males are also successful. The meaning of the dragon pressures males to get in shape and look masculine to feel confident and conform within society. Consequently, the use of symbolism reinforces the stereotype of being manly, confident, strong and

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