Analyzing Milton Hershey's Chocolate Company

Milton Hershey was an owner of a candy company that he sold in order to have a chocolate company. He went from a caramel company to a chocolate company.

Even though having a chocolate company sounds awesome, Hershey had to go the through a lot in order to be a successful company. He first sold his caramel business for $1 million so that he could concentrate only on chocolate. Even without knowing if his chocolate company would succeed, he still sold his candy company. If his chocolate company would not succeed, he would not have anything because he already sold his candy company.

Hershey was inspired by men he saw from Germany who were making chocolate at the Columbian Exposition. After that, he bought chocolate-making equipment and was fully focused on his chocolate company. But even though his new venture was a success, Hershey still wasn’t satisfied. He wanted to make a lighter, creamier chocolate using milk, but time after time, His milk chocolate experiments ended in an oily mess. But he succeeded in 1900.

Because of this, he came up with the idea of Reese’s Pieces. Hershey’s Reese 's pieces were well known for a short period of time, but as months passed, they began to lose profit. This is when Hershey’s Reese’s Pieces was offered a chance to star in the movie.

Of course, Hershey accepted this offer, but as it says in the text, “ If the movie flopped, the company could be humiliated- and Reese’s Pieces might never recover.” But when the movie came out, it was and still is a big hit and so was Reese’s