Applied Project
Group Members
Manvir Singh – C0671906
Sanket Amin – C0689447 Keyur Patel- C0686090
Project Code: ALP-5559-MMPT-0016
Instructor – William Pourmajidi
Submission Date: 24 February 2018
Introduction
Live Healthy Inc. (LH Inc.) is a very well known company in the Canadian market. Every company is responsible to know the current trends in the market. The company is going to launch the new product “Sweety” by the end week of May, 2018. Now, the company has organized to conduct primary research to collect quantitative and qualitative data for the product. The primary research work will primarily done by the company’s research experts. The timeline to complete the primary research will
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As far as primary market research is concerned, there are different types of market research done by many companies. To gather the accurate information from the market about the product trends, primary research technique is the best method. The primary data which is generated from different techniques can be in the form of qualitative and quantitative in nature, which means usually in the form of words or numbers. Following the different types of types of primary research:
• Observation – Under observation technique, it involves watching of your potential customers and their behavior. The experts do observation of customers who are buying product and services similar to our company and listening what the customer says during shop and how much they pay. (Garner, 2010)
• Focus Group – Under focus group technique, the expert assemble the small group of 8 – 12 potential customer to gather the information and opinion about our product. The group will gather at one place for extreme discussion about the product. The group will share their different opinion and feedback about the product. This is the best technique to gather the accurate information. (Garner,
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Through this, the company can give their product to test customers response under real life conditions. The company can improve the product or services, adjust the prices and also improve the packaging. (Research Optimus, 2018)
Once the primary data collection is complete, the researcher will gather qualitative and quantitative information and put the data in the tabular format for clear understanding and knowledge. Researcher can also make the chart on the basis of the data collected. The company may take necessary action on the product or services and modify the same.
Best Primary Research Tool for LH Inc.
After going through various primary research techniques, the company finally going to select the following primary research technique –
• Focus Group
• Survey / Questionnaire
The reason for selecting the above research technique is that it provide useful and accurate data about the product and services, customers perception towards the product and related information. Based on the data provided during the primary research, company may modify the product as and when
As a result of searching the existing literature, the researcher was able to obtain data that correlated exceptionally well with the research topic. Indeed, the researcher gathered pertinent information from secondary sources; however, the primary sources of data were needed to draw a logical conclusion of the research at hand. So, the next step was major section III, Research Methodology. Being
During Week One, the researcher met with the two focus groups to establish a different rapport and provide an explanation of the research study. Although the researcher had previously established a rapport with the students in each group, it was imperative that the students not view the researcher as one of their Assistant Principals while the study was being conducted. Once the researcher gauged the initial feeling tone towards the research project that had been presented to the focus groups, permission forms were sent home with each participant. Lastly, the researcher conducted an informal observation in both classrooms.
“Canadian Lifestyle Choices: A Public Health Failure” by Daniel Rosenfield et al. is a journalistic essay published in the Canadian Medical Association Journal aimed at medical professionals as well as those with a passion for good health. It examines extensive factors that contribute to poor health in Canada, cunningly convicting the government as the major, if not sole, culprit of this issue. Health concerns with respect to cardiovascular and pulmonary illness arise in the wake of the author’s devious presentation of arguments regarding faulty food labeling. It audaciously emphasizes the characteristic health discrepancies between the past and current society, consistently commenting on the government’s constant failure to prevent issues
The team project has decided to concentrate on two, which are: Interviews and requirements workshop. Techniques The techniques prepared to elicit information from key stakeholders that participate in the elicitation process are based on specific business needs, roles and responsibilities of staff and residents. Technique 1- Interviews
As consumers, we might feel disappointed and angry after reading Moss’s essay. Most of the food companies don’t care about consumers’ health. For them, following the market strategy and earning profit are the most important things. Food companies even change the nutritional profile to make those food products look healthier. Consider that, before food companies employees going to work in the food company, they might not know about all these secrets about food
Research Topic: Chronic Obstructive Pulmonary Disease (COPD) and stigma Research Question: How do individuals with chronic obstructive pulmonary disease (COPD) perceive and experience dealing with COPD service providers? The research question suggests the ontological position that perceptions and experiences of individuals with COPD are meaningful within the social context (Mason, 2012). The epistemological approach will generate data qualitatively, by asking questions, listening, and obtaining information through individuals ' narratives about COPD and service providers (Mason, 2012). The topics covered are knowledge and practices about self-managing COPD, experiences and perceptions about COPD service providers, and barriers to accessing programs.
“Snacks for a Fat Planet” is an article by John Seabrook discussing his thoughts and his time at PepsiCo, the largest food-and-beverage company in the United States. PepsiCo has a want for “aspirational” products and marketing. Providing great details throughout the whole article, Seabrook begins with a background of PepsiCo and proceeds to discuss the unhealthy benefits on their products. After introducing the reading to the CEO of PepsiCo, Indra Nooyi, the reader is informed of the company’s ideas on an expansion for “good for you” products. The salty and sugary snacks are a leading factor in the obesity era we are in and PepsiCo wants to find a way to provide their customers with a product that is less hazardous to one’s health, but a product
Analysing the data: - Identifying patterns and trends Problems relating to marketing: - These incorporate what cost to change, how best to publicize the products and administrations, where to offer them from etc. Types of research: - There are two types of research that businesses’ use to gather the right information for the company the first research is called primary research and the second method is secondary research. Primary Research: - Experiments, investigations, or tests carried out to acquire data first-hand, rather than being gathered from published sources. Secondary Research: - Research based on secondary data.
Nutrition Topic: Nutrition Organization: Topically Specific Purpose: To inform my audience the importance of proper nutrition I. INTRODUCTION A. Attention getter: Did you know that more than two thirds of adults are considered to be overweight or obese in the United States? If obesity rates stay consistent, about 51% of the population by the year 2030 will be obese.
Michael Pollan is the author of “Food Rules: An Eater’s Manual”. Throughout his career, Pollan has been investigating about the hazards that industrial foods pose to us, and how we can avoid them and replace them with a healthy diet. He believes that “The way we eats represents our most profound engagement with the natural world.” (Shetterly, Robert. “Michael Pollan.”
1.1 Explain how observations are used: Reference- www.slideshare.net. Text book- Penny Tassoni. Laser learning.
Paramount Health and Beauty Company (Paramount) had entered the new non-disposal razor product, Clean Edge, in 1962 and discussed the new technology on the product through the managers’ experiences. It achieved $13 billion of sales and $7 billion in gross profits for 2009.The company decided to introduce the product into men’s market where there is strong presence in comparison to women’s market. The executives of Paramount discussed the changes on this product and the direct competitors in addition to the substitute products. They are concerned on marketing and advertising the product, but they argued on the positioning strategy where to launch it as a niche or mainstream position. The executives also discussed the branding considerations
SECONDARY RESEARCH Secondary research is also known as desk research and it consist the data which has already been produce it can be quantitative, qualitative or historical also it can be seen as internal data and as well as external data. Secondary research is the process which involves collecting data it may be originator or distributor of primary research, secondary sources include documents, letter, diaries, autobiographies and referencing other forms of research and quotes. KFC they are able to save money and time through having enough employees who are able to do most on the work which saves time as well as money because they will serve more customers in a short period of time. KFC are able to get information and access information
The food industry is expected to grow rapidly in the future due to improving lifestyle and rapid urbanization (“Global Fast Food Market”, 2017). With this potential demand created, KHC can easily capitalize the growing foodservice industry and tailor their products to the specific demographic (Bhasin, 2018). Another strong resource KHC can utilize is focusing on nutritious products. As the foodservice industry continues to grow, KHC should further explore on expanding its product portfolio to include healthier options. Natural and organic brands, as well, as small labels buying from local farms, have become an essential part of the consumer lifestyle (Tarkan, 2015).
Chapter two; Literature Review The entire research journey is based on few important steps which can also be recognized as research process involving certain measures; to be carried out effectively. This process includes (Library, 2015); 1. Framing of a particular research question 2. searching and examining the relevant literature studies 3. Management of the accumulated search data 4.