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BMW: Demographic And Market Segmentation Of BMW

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Introduction
BMW (Bayerische Motoren Werke AG) is a German automobile company which was founded in 1916 and is headquartered in Munich, Bavaria, Germany. BMW is now one of the largest car manufacturer in the world for its exceptional level of quality and producing cars with sporty driving characteristics. The BMW company 's slogan in English is "The Ultimate Driving Machine" or Sheer Driving Pleasure" which was originally translated from German slogan which is "Fraud am Fahren.”
In addition to cars and motorcycle, BMW also operates an aircraft engine under the brand name which is known as Rolls Royce. BMW Company continues to launch innovative products as part of its battle with other German automobile manufacturers such as Audi, Porsche and Mercedes Benz to be the world’s largest car manufacturer. BMW the German based organization is one of the world’s most regarded automakers, prestigious for creating luxury cars and SUVs that offer superior levels of driving pleasure.

Market segmentation
Market segmentation divides the market segments into four segments which is Geographic, Demographic, Psychographic and Behavioural. Market segmentation is a marketing strategy that divides the market segments into smaller segments with regular needs, attributes, or behaviour that might require separate marketing strategies or mixes. This is because buyers differ in their wants, resources, location, buying attitudes, interest and so on. In this situation companies or dealers

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