Dreamfields Foods and Lipton Tea are websites that pride themselves on selling food-related products to their prospective target markets. Dreamfields Foods products include various types of healthy pasta, such as penne, spaghetti, and many more. Lipton Tea products are a selection of hot and cold teas, such as black, green, iced, matcha, and many more. They provide customers with tons of information on their products; however, the two websites' communication effectiveness, content marketing, and goals are dissimilar. I. Transaction/Informational An informational website is a way to inform stakeholders, such as customers, with information on products, services, and any other information that might be relevant about the company. A transaction …show more content…
Their secondary target group is people who enjoy learning new recipes. Throughout the website, Dreamfields Foods provides information for its primary audience on how the pasta is made with organic ingredients and is suitable for digestion. The website also demonstrates to its secondary target market great healthy recipes you can try with pasta. They also have vegan recipes for people who want to try meals with no meat and dairy options. Lipton Tea's primary target market is people who enjoy drinking different types of tea (hot or cold). Their secondary target market is health-conscious people who care about eco-friendly products. On the website, Lipton mentions how unsweetened tea is good for heart health and sponsors the American Heart Association to bring awareness to people about the benefits of having a healthy lifestyle. Also, Lipton mentions how their teas prevent stress and help sleep better at night. Lastly, Lipton talks about how their ingredients are sustainable for the environment and supports nature, thus proving they're …show more content…
One of those areas under content marketing is video marketing, "it is a marketing strategy that shares relevant information in video form that gets the target market interested in the product" (Popupsmart). The effectiveness of video and content marketing is significant because it drives leads and increases sales for companies. Without content marketing, consumers would be less interested and informed, thus decreasing website engagement. According to Wyzowl, "89% say video content convinced them to make a purchase"
Food Americana Essay Food Americana is likely one of the most unconventional history books you will ever read. When you think of history books, you don't think of a series of stories revolving around America's most-eaten cuisines. Despite Page's unique style of writing, it blends to be informative, practical, and entertaining all at the same time while reading. Each chapter focuses on a type of food.
Ally Weix Dr. Tracy Writ 1133: “Recipe and Cookbook Rhetorics” May 31st 2023 A Look into the Overlooked Food Deserts Issue Communities across the United States have been classified as “food deserts.” The phrase “food desert” refers to the idea that these communities are often separated from more developed communities. This type of isolation causes individuals to have limited access to grocery stores containing foods of proper nutrition.
Their target market includes a middle-class Caucasian population ranging from 35-50 years old who earn more than $80,000 per year. They are health-conscious label readers, are concerned about the ingredients and their origin, and are open to unique product cuisines. These consumers are also educated and appreciate good customer service. However, product accessibility is for metropolitan cities and the
Desert food neighborhoods deprive residents of proper nutrition and increase health risks. The United States Department of Agriculture (USDA) (n.d.) defines food deserts “as urban neighborhoods and rural towns without ready access to fresh, healthy, and affordable food” (para, 1). An approximated 2.3 million people live in rural food deserts where low-income and low-access community census tracts with a greater than 10-mile proximity to a supermarket exist (USDA, n.d.). In urban areas, a food desert is determined by a greater than 1-mile proximity to a supermarket (USDA, n.d.). In many cases, corner liquor stores with limited food selections with higher cost goods ranging between 3 to 37 cents more are counted as a supermarket based on the
The Distillery is a restaurant chain located in the Greater Rochester area, which has multiple locations across New York. The restaurant provides a casual dining atmosphere with a focus on American cuisine and a selection of beers, wines, and cocktails. In this analysis, we will examine The Distillery's website, location, menu, advertising, promotions, and social media to identify what types of customers they are targeting and how they are using their marketing tools to attract those customers. Based on The Distillery's marketing tools, it appears that they are targeting the occasional college student but mainly middle-aged and older adults, particularly those who enjoy sports, beer, and American cuisine.
We have delicious food for our customers, and we provide our customers with
Content Market. At the heart of every online marketing campaigne is content marketing. through compelling content. At Maximus we understand this. That is why our team of creatives that consists of developers, designers and writers whotake care of the entire content production process.
The sociological imagination on food In this assignment I am going to talk about the sociological imagination on food and the aspects it brings with it. Before starting that large process I firstly will explain what the social imagination is and what the key points of the imagination are in able to fully understand the topic; food and its history, biography, and the relation it has in society. This is my first assignment for the module understanding contemporary society so please bear with me as I will do my best to explain it in a logic manner so everybody can understand it.
The young adult generation is gaining purchasing power in North America (Appendix[A] 2d), and are also the main demographic segment that prefers to purchase snacks throughout the day. Appealing to the social trends of younger people is crucial in order to supplement the company’s future sales growth. With the generation being the most technologically adept and involved, Tim Hortons Inc. must utilize a social media campaign customized solely for the United States quick service restaurant market. Additionally, the company could benefit from the development of a smart-phone application that would utilize the convenience of paying with your mobile telephone, as well as keep track of the available loyalty rewards. Another alternative that could help Tim Hortons gain brand recognition in the United States could be branded mobile stores, such as coffee
Using multimedia platforms to inform and entertain people also can create a much better user experience while producing highly unique content that search engines like Google and Bing greatly prefer and favor. A blog post with multimedia as well as a website with multimedia create a unique level of quality that will make them stand apart from competitors and improves their rankings. They also stand a much greater chance of being shared on social media channels and going viral. Conclusion When high quality media sites like Twitter, LinkedIn, Facebook and others show a lot of linking activity to a video produced and published on a website, Google and Bing will assess that site more highly and give it a better score and ranking on search engines.
I've decided on Whole Foods Market as my selected organization. With the motto "Whole foods, entire people, and whole world," Mackey and his girlfriend Rene Lawson Hardly established the business in 1978 with a vision that extended beyond simply being a food retailer. The business offers products for skin care, baked foods, meat & poultry, seafood, and groceries (Bloomberg, 2022). 502 sites in the US, 14 in Canada, and 7 in the UK make up this chain. It prioritizes natural and organic foods.
ALDI supermarkets, a well-known retailer in business, focused on retaining and gaining customer’s loyalty on those who were already familiar with the ALDI brand. ALDI’s main objective is getting its message across which is offering the best quality products at the lowest price possible. One of ALDI’s marketing strategies is the ‘Like brands’ by which ALDI created high quality products similar to those products of a well-known brand and competitors, but with a lower price. ALDI created blind tastes of these ‘like brands’ where people can taste ALDI’s brands and the national brand to see if they can make a
What is Processed Food? The term ‘processed food’ applies to any food that has been changed from its natural state in some way, either for safety reasons or convenience. Some foods need processing to make them safe, such as milk, which needs to be pasteurized to remove harmful bacteria. Other foods need processing to make them suitable for use, such as pressing seeds to make oil.
After all of this explanation about the product and its ingredients, the target market is obvious. Nowadays diabetes is spread worldwide. Young adults and even children are suffering from that disease. Therefore our direct target market are individuals who suffer from diabetes. Also people who care about their health and their fitness can also be a target market.
Other ways communication was delivered was via telemarketers calling households in regards to products, TV commercials at times, and placing ads in local newspapers. As technology and times have changed marketing techniques were required to change to keep up with consumers fast pace lifestyle. Consumers want readily available information that is quick to their fingers while on the go, this is where technology supports marketing. A new wave of technology that has rapidly developed in the past couple years is Facebook marketing adds, they pop-up while streaming Facebook.