Ethos Pathos And Logos

Advertisements are the key way to get a buyer's attention. The seller has to be able to put out a quick message, to make the buyer want and need the product which they are trying to tell. Now looking at types of advertisements such as Pathos, and Ethos, we often see these in a lot of ads and billboards. Pathos building that emotions in the buyer, and Ethos telling someone's character, of that person and building their trust. However, a form of advertisements that we don’t see that often would have to be logos, where it just tells us the facts of the product. Ads like these are still very common for companies like Apple, where they make a video of just the facts of the products without building that emotion of the character, buyers still want to put their money into this company.

The question is how come Logos is not used more often than the others?

However Logos is not bad at all, as proven in this ad by Apple, https://www.youtube.com/watch?v=K4wEI5zhHB0, They give us all the facts about the new iPhone X without making us feel emotional, or even using a famous person to get us to buy the product. Apple knows that people trust apple already for there great quality phones.

Now with that being said, the reason I believe that many companies don't use Logos is that they don't know how to bring in that creativity that the other two share. We know that humans would much rather look at something bright and colorful, with actors telling us how much they love XYZ product, to make people want to get it rather than say what it really does. Companies also now know, that the buyers know what is inside the products and that we know how many products are the same things just with different prices. Because of this, companies need to get the attention of buyers in another way, thus them using ethos and