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External Environment Analysis Of Airbnb

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1. Introduction of Airbnb

Airbnb is an online platform where people can list and book their accommodations all around the world. It is founded by Nathan Blecharczyk, Brian Chesky and Joe Gebbia in the year of 2008 in California. The types of accommodations offered in Airbnb vary from an apartment, a villa, a castle to even a tree house. The offers of accommodations via Airbnb are currently available in 192 Countries and in over 34,000 cities worldwide (O 'Toole, 2014). The valuation of Airbnb, the home-rental platform, is worth of $10 billion after it raised $450 million from private investment firm TPG in 2014 (Spector, Macmillan & Rusli, 2014).
The type of business of Airbnb can be categorized to social networking service which focuses on the accommodation-rental service. The concept of Airbnb is actually a sharing economy which enables the customers to become the micro-entrepreneurs at the same time. Airbnb aims at not only providing the accommodation opportunities but also the experiences for people to interact with others all around the world and get to know how the local people live in a certain city and have some culture exchange experiences with international guests and hosts. For the purpose of the study, the following external environment analysis of Airbnb will be based in the Singapore context.

2. PESTEL Analysis

In this study, the PESTEL analysis will be applied to analyze how Airbnb interfaces with the six different factors in the Singapore context –

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