Strategic Plan Part 1 – Organizational Structure
(Coronis Health)
Cherica Smith
HCS/589
Instructor Rich Schultz, Ph.D.
March 21, 2023
The goal of the strategic project plan for Coronis Health organization is to add an additional product line. According to Coronis Health (2023)., “Coronis health is healthcare revenue cycle management and medical billing company offering global capabilities & specialized solutions. By using industry-leading technology combined with high-touch relationship building, Coronis Health allows healthcare practitioners & facilities to focus on patient care, maintain financial independence, and cultivate financial success.” Coronis Health delivers high quality care to our clients and patients essentially
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Coronis health leadership team has discussed implementing of Radiology billing. Radiology billing is unique, and the radiologist are not client facing in most cases. Of course, there are those special radiological procedures where a radiologist is in the room, but for radiology billing. The radiologist is obtaining billing information passed on from a hospital or surgery center facility. It is hard enough to obtain correct information from the patient when the patient is sitting in front of you. However, when you are relying on another entity that has no skin in the game of making sure you get paid, you are at the mercy of that entity to provide the data needed for you to bill. As a result, Radiology is a healthcare division that could benefit from the Coronis Health model. As for a strategic plan there will be the use of technological advantage to promote and advertise by using social media. Today the use of technology such as the internet, and social media can be one of the approaches for the strategic plan. Market research is used when a new product is being introduced into the market through a company. According to Valoris, R. F., & Kammermann, S. K. (1991)., “At the present time, the health care system is the second-largest industry in the United States. Growth of the health care industry has been continuous and significant. This past decade has witnessed an increase in competition for the health care dollar which has led to an increased emphasis on marketing and advertising, in particular.” Coronis Health will identify their target market using research that includes focus groups, surveys, and having customers test products. Radiology is a business that can generate revenue up to $100 billion annually, so it is good find out the demographics or target
Organizations are establishing themselves in a new market to provide a needed service, increase customers and expand brand awareness. An organization’s growth strategy plays a vital role in the long-term sustainability of its healthcare system. Market penetration comes with the benefit of reaching additional customers in a business’s primary market and the potential to increase revenue. A marketing plan enables an organization to apply its values, mission, and capabilities to increase its sales, reach its objectives and sustain a competitive advantage with the purpose of improving its market shares (Cellucci, Wiggins & Farnsworth,2013). A company’s strategic plan will support and maintain its long-term growth objectives by building a solid
By leveraging the expertise of different healthcare providers, chiropractors can offer a well-rounded approach to healing and wellness. Technology and Digital Solutions (150 words): Chiropractors are embracing technological advancements to enhance their diagnostic and treatment capabilities. Digital imaging technologies, such as X-rays and MRI scans, provide chiropractors with detailed insights into a patient's condition, enabling more accurate diagnoses and targeted treatments. Additionally, chiropractors are utilizing electronic health records (EHRs) and digital documentation systems to streamline patient management and enhance communication.
Quickly the company executives realized they could also apply this management model to health care plans. With funding from fortune 500 companies and the Robert Wood Johnson Foundation the National Committee of
In conclusion, the healthcare system today would not be where they at if it was not for the latest in up to date research and the outstanding healthcare knowledge from the medical staff of Kelsey Seybold. Through current market efforts it is essential to update many facets about the Kelsey Seybold brand and tie them with the technology of today through marketing strategies. Many efforts of planning to market an organization comes from different methods and techniques that break down an organization to drawn in potential patients. Needless to say, that Kelsey Seybold would not be where they are today through various recognitions from staff members and having the best patients support for so many years.
COLLABORATION We believe in the power of teamwork and collaboration to achieve our goals. Therefore, we work closely with our clients and candidates, listen to their needs, and feedback, and leverage our collective expertise to provide tailored and effective staffing solutions. INNOVATION We are continuously exploring new ways to improve our recruitment and placement processes, enhance our technology and data-driven approach, and stay ahead of the curve in the ever-evolving healthcare industry.
To understand the market they need to do extensive research on economic trends, competition, technology, cost per customer acquisition, and customer
The changing climate as a result of the advent of value-based care continues to place significant demands on hospitals, medical providers, healthcare organizations, and physicians to take a completely new look at the marketing strategy. A coherent strategy and sustained quality are critical in today’s healthcare market to attract new patients, retain existing clients, and maintain positive and productive relationships between the patients and hospital staff. To be viable today, healthcare organizations have to utilize effective strategic planning to develop integrated marketing strategies that makes it efficient and easy for the target population to identify what they need, make informed decisions, and provide insights and new information – not just basic promotion. Also, such efforts have to be constantly evaluated to ensure highest quality that fosters better outcomes and more value for the
1. Introduction to Organisational Structures The Organizational Structure within a company determines the way in which an organization’s operational activities are performed. Some of the main operations defined within an organizational structure include the allocation, supervision, and coordination of how a project is to be completed. The organizational structure will determine how tasks are performed during a project and who the tasks are to be performed by. The organizational structure also states who will manage or oversee the project and the processes or protocols that will be implemented during the time frame of that particular project.
The purpose of market research is to understand customer behaviour this can be done by getting a specialist team to conduct a series of investigations this leads to fulfilling the needs of the customer. Businesses will choose to undertake market research, will have to look for the specific reasons for the use of the products For example Ferrari will go out and do a series of investigations to see what type of people buy their
Every organization needs to identify their sustainable competitive advantage that differentiates them from competitors and makes them valuable to their customers, employees and owners. A sustainable competitive advantage could be the result of a cost differentiation, as is the case with a company like Wal-Mart, or it could be the result of a product differentiation, as is the case with a company like Google. In the coming years, big data will have an increasing importance in how organizations identify and implement their sustainable competitive advantages. Organizations are now attempting to further the capabilities of big data by harnessing the power of increased technological advances that are able to capture, store, and analyze significantly
Purpose of the research A market research plays an important role in business. It helps us a lot in business decision making by eliminates the risks that involve when operates a business. Besides, obtaining up to date information enables us to have a better understanding in customer’s needs thus provides the products or services that attractive and suit with them.
, Why are advisors important to you new venture? For two of your business ideas, list who three key advisers will (or might) be. At least one of these people on each list should be someone that you already know. Because it can reduce risks if we had advisors before starting up the business venture.
Strategies 2012 Strategies 2013 Maintain a strong company Remain strong • Further refining company’s position • Long-term sustainability framework • Responding to society’s expectations and environmental concerns Reorient the business to higher growth/higher return sectors and segments Targeted Growth • Invest in areas that offer greatest growth opportunities Continue building deeper customer relationships Customer Relationships • Maintain and endure customer relationships by understanding their financial needs whilst continuing to innovate the institution Materially simplify products and processes Radically Simplify • Simple process and products for rapid response, efficiency and individual customer demands Strengthen our One Team approach
• The strategic planning process- This is an important part in an organization. In this process, the employees or staff in all sections of the health care organizations is involved in planning and making decisions. The challenges are identified and solved then ways to improve the services are employed in order to bring great outcomes to the organization.
I think that every practice should have a healthcare marketing strategy in place so they can market their practice better to current and future patients. It is important today than ever before because not only do patients use websites and other forms of social media to find physicians to treat them, but healthcare workers looking