Joseph Turrow The Daily You Analysis

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In a recently published article titled “The Daily You : How The New Advertising Industry Is Defining Your Identity And Your Worth,” by Joseph Turow, states that well-known media corporations such as Facebook and Google have been “data mining.” Simply to speak, data mining is the collection of internet data that is sold off and used as research for marketing companies to further develop ideas to engage potential targets. Notably, Turow states that the twenty-first century exhibits one of the most stealthy methods of social profiling. Turow further illustrates his stance on how the intrusion of privacy can lead to several negative factors in which he later goes in depth about. Though he structures the body of the essay around

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