Patagonia Executive Summary
ntroduction
Yvon Chouinard founded Patagonia in 1971. It is a manufacturer and leading brand of high-quality, durable, long-lasting outdoor apparel. In addition, the company has become known for its various, well-executed environmental sustainability efforts, which sync well with its customer base. sustainable competitive advantage
Patagonia does not only talk about environmental issues and the ways to mitigate them but also does so through its actions. It goes above and beyond, which is its most significant competitive advantage. The company has created a competitive advantage by developing solid ethical values in manufacturing its products based on quality, social responsibility, and environmental compliance. Patagonia's business practices
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Therefore, it has worked hard to meet global demand while increasing the company's growth rate. Moreover, the company has designed a multifaceted way to coordinate supply and demand on a global scale. As a result, Patagonia decided to update its business technology with a new enterprise resource planning (ERP) system. The company worked with technology companies like Microsoft Gold Certified Partner Sunrise Technologies in combining the Microsoft Dynamics AX 2009 with the Sunrise Apparel and Footwear Template. for example, since the company replaced its crowded arcade systems with a single ERP instance, it could generate a single, uniformed view of all its business information. As a result, all finances, products, inventory, planning, supply and demand management, forecasting and channel management are in one module for easy …show more content…
Instead, they disseminate information that leads the conversation about what is happening in the environment and how consumers can be more self-aware. For example, in essence, their "don't buy this jacket" ad implied that there is a significant environmental cost to even just making one additional jacket. That it is better to repair it than buy it. Using technology, they spend thousands of dollars to create documentaries, and there is a full feature-length documentary on the company's youtube channel about hatcheries. The company researched several alternatives to keeping the environment safe. Extensive travels occur to find issues worldwide as they lead the conversation on environmental
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