Katie Hahn
Mr. Yupanqui
English DE Block 5
18 January 2017
Doesn’t Take Sherlock Bones to Understand “Gamepad” Out of the hundreds and even thousands of dog food brands that exist, Pedigree had to create an effective advertisement to appeal to their audience. Although simplistic, “Gamepad” created a strong connection to the viewers through ethos and pathos. The Pedigree advertisement is extremely effective because it not only appeals to dog owners due to the name brand recognition, but it also appeals to humor due to the well placed hand positions and hidden joke.
The “Gamepad” advertisement created by Pedigree actually has two versions of this picture. The purpose of this was to appeal to a wider audience because it had used two different
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One can safely assume this prediction due to the hand positions on the “controller” otherwise known as the Pedigree bone. Since the advertisement is in a first person perspective, it give the audience a glimpse of how the situation will play out. Due to the completely blank background the reader’s eyes will directly focus on the center of the page. The depth perception is another extremely detailed yet effective feature of this advertisement. Since this advertisement is in first person, the controller (Pedigree treat) is at located at the bottom and is the largest part of the whole ensemble. Although the dog is in the center of the poster, it is much smaller in comparison to the hands and bone. Due to the this perception, it gives the viewer an impression that the dog is a character that is being controlled by the person holding the bone that mimics a console gamer sitting far from his/her …show more content…
Another reason why this advertisement is so effective is because of its use of text. Because there is a loss of text, the bold and capitalized words “PEDIGREE” on the treat/controller leaves a lasting impression on the reader’s mind. The repetition of the brand name on the bone and the upper right hand corner of this advertisement is also a strategic move because it creates a memorable impact to the viewers when they are searching for dog food/treats in the future. This minimalistic advertisement does not require a clutter of words which showcases its instant connection with the
The little girl is the focal point and driving point of the ad bring forth each event from asking her mother about the cereal to putting the cereal on her father’s chest; its all about her actions and reactions from the that push the point of the ad identified later with the word love being displayed in bold. The camera is always following the little girl and emphasizing her emotional response to all that happens from her look of curiosity to her big grin as she runs off out of the scene. Without her there is no ad because she is the part of family that people love the most. That unconditional love without any need for understanding or reason, and the audience’s recognition of this is what the advertisers wanted. According to Matt Rosenau (2012), advertisers draw on the emotional response of their audience purposely creating an emotional appeal and associating a positive emotion to the product even if not naturally associated.
Body Paragraph 3: Topic Sentence (1): Reb's preaching and traditional from the old country cause Sara to achieve her dreams by Sara leaving home to pursue a better life. Developing Sentences (3): Reb and Sara have different perspectives on their life should be, which demonstrates the arguments that occur. Sara states that Reb should work and give his daughters' freedom, which reveals to be one of the arguments. But Reb assumes that a women's job is to serve a man until the man dies, which shows Reb's different perspective. Introduction of Evidence (1): His criticism and his way of handling situations become too much for Sara
It leads right back to being reliable and trustworthy. This advertisement gives a sense of comfort and individualism to the consumer seeing it, and it affects them, making them feel good. Once again, this advertisement uses the emotional appeal of being an individual and unique to lure in
This is an example of Aristotle's appeal to logos, which is making the consumer think that there are only two options brings a better chance of Geico being the number one choice. Though this ad only shows
So, Coop, you seem to take an exorbitant interest in my crush, I figure I'll consult you on how to proceed with her. As you already know, her response to my avowal was disappointingly neutral; no affirmation of rejection nor acceptance. However, being the pessimist I am, I chocked it up to a subtle declination. This is where your knowledge of this ends, but I guess I'll catch you up. I don't want things to be awkward between me and my crush (henceforth referred to as Pocc), in that if I pursue a relationship and she has no interest, she may leave the group of friends we have, or I may do the same due to how uncomfortable it will be (this is, of course, a product of my always assuming the worst will happen).
Through Thoreau’s entire essay, “Reading”, revolves around the idea of reading being the way to immortality. He calls for a new society, one that does not focus on the materialistic things in life, but instead on creating an intellectual human culture. Thoreau believes that neither property nor money are true inheritances, but that “books are the treasured wealth of the world and the fit inheritance of generations and nations.” (82). This passage demonstrates Thoreau’s idea of society’s way of aiming too low, instead of striving to read well.
Donovan Bell-DaCunha Professor Sharon Burns ENC 1101-20497 6 February 2018 Analysis of Budweiser Commercial “Puppy Love” Everyone one loves a story about cute puppies and friendship. In Budweiser's 2014 Super Bowl commercial “Puppy Love” it tells one. The purpose of this commercial like any is to convince the audience of the message its promoting. In the advertisement it uses the three tools of ethical persuasion: logos, ethos, and pathos.
Past leaders such as Andrew Jackson, Adolf Hitler, Benito Mussolini, and Marc Antony are evidence that society does not reward morality and good character in leadership. Society is drawn to leaders that have good rhetoric, propaganda, and charismatic personalities, and society supports them despite their immorality. Society is concerned about stability more than the morality of their leaders and will support immoral leaders in times of crisis to provide stability. In history there have been multiple leaders that have used rhetoric, propaganda and charismatic personalities to gain power, despite their morals.
Allowing the audience to see the connection between the dog and the girl allows for them to build a connection persuading them to buy Chevy’s products. Along with pathos being created through the woman's emotions as life changes, it is also used through the use of a mellow sounding melody that creates a soft, comforting tone for the audience. By adding Maddie to the ad along with using this type of music allows the audience to feel comfort with chevy. Chevrolet uses this type of emotion to show the audience they will have a trusted vehicle through whatever life brings them and that the company will always be there. According to Pooja and Shukla, authors of Rhetoric in Televised FMCG Advertisements and Its Impact on Viewers, without effective advertising, “audiences may get irritated and respond negatively with reactance, distrust and avoidance” (Pooja and Shukla 3).
Since the audience is reading “Modern Dog” magazine, one could assume that they most likely have a dog of their own. If you own a dog you know how much they love and depend on you; you could not bear to imagine little Otis, gripped with loneliness, probably shivering in the corner of his cramped, jail cell-like room. No one likes to think of fragile puppies left to fend for themselves, only someone with no heart could not care about Otis and the animal shelter. This advertisement does a great job of evoking those feelings of pity and
In the 2013 Budweiser commercial, the company introduced a new feature to their already well known Clydesdale ads. The idea of an everyday American man enticed audiences of all kinds to direct their attention to their tv. The rhetorical effects of the Budweiser Clydesdale advertisement administer to the viewer's’ sympathy for family bonds by showing a loving relationship between man and horse. This connects the Budweiser brand with a positive feeling in the viewer’s mind; allowing the viewer to always favor their product when shopping for a perfect beer.
The different environments and situations exhibit that everybody is diverse, yet equal. The scene with the puppy and another scene where a father and his young daughter ask Google what sound a whale makes, are especially heart-melting. The other way in which the commercial attracts success is by using micropropaganda. A catchy melody plays all throughout the length of the video.
The copy strategically placed next to the dog’s face is used to guide the viewer’s eye to the next important element, the message “Help Us Help Them” (ASPCA). Likewise, the words “Help Us Help Them” (ASPCA) assist in delivering and clarifying the message of the visual to the audience. Other elements in the photograph, serve to direct the viewer to the next element of importance, such as the chain that serves as a directional line to guide the eye to the words “Donate Today” (ASPCA). These words set in white are intentionally placed on an orange hue background causing them to stand out creating contrast, urging the audience to make a donation. Another element used to support the ad’s message is the
The ad is also able to capture the frustration with its close up camera views, along with fast repetitive screen changes. In Matt Rosenau’s video Pathos, Logos and Ethos in Advertising, it shows a
Lastly at the end of the title it shows an exclamation point is to demonstrate interest to the audience. It sets a full understanding on the reasoning of the advertisement