Safeway History Essay

History of Safeway Safeway stores are a part of the grocery food chain, they are retail stores which primay sell food but however they also offer non-perished food, fresh foods and produce, meats, delis, and bakers. Safeway’s history is dated back to March 15, 1925. (Safeway History) The Safeway chain started with two men named Sam Seeling and Marion Skaggs, both men owned different grocery store in different parts of the country. However in 1911, Sam Seeling opened his first store in Los Angeles, California. (Safeway History) Over five years later Sam Seeling had fifteen of these grocey stores around the city of Los Angeles. By 1922 the grocery chin grew to one hundred stores. It was a rapid growth for Sam Seeling grocery stores, which

(Safeway History) By 1921 the cash only grocery stores grew to fifteen around Idaho with whole sale grocery businesses. (Safeway History) In 1925, Marion Skaggs merged his growing grocery stores with another Skaggs family member, which grew the company to over three hundred stores throughout Oregon, Montana, Idaho, Nevada, and Northern California. (Safeway History) It was not till 1926 when an investor named Charles Merrill, Lynch, and Co purchased stock into Safeway Stores and started looking for someone to merge his company with when he found Marion Skaggs cash only grocery stores. The two merged their grocery stores together covering the Midwest all the way to northern and southern California. These grocery stores however were named Skaggs

Safeway arenas from Joe Skorupa article states; the focus is directly on the area between discount and high-end products. Safeway uses vehicles in delivering their products to their online customers and also to expand their geographical area. Joe Skorupa states, “ Joint effort with Unilever to ling supplier-side and demand-side data pools in an automated environment under globally synchronized standards.” ( Skorupa. 20) The differentiator Safeway provides their customers is with the private brand names, the natural environment of warm ambiance, having a demand based pricing and promotions, and online grocery shopping. Safeway uses staging with their loyal and recognition with their expansion with private labels products of the Safeway brand. The economic logic Safeway used increased their revenue and profits with their expansion to new markets with online grocery