Sir Richard Branson's Effect On Organizational And Transformational Leadership
“The study of history has been a study of leaders – what they did and why they did it” (Bass, 2008: 4). New contemporary styles of leadership have emerged that arguably are more successful in the long term (Dawson & Andriopoulos, 2014). This report critically evaluates different styles of leadership to determine if a transformational style will have a more decisive effect on employee motivation and organisational culture culminating in long term prosperity of the business.
Fresh perspectives to leadership are required if organisations are to be successful in times of change while at the same time increasing employee morale (Conger, 1999). Studies done by Burns (1978) differentiates between transactional leaders and transformational leaders. Bass (1985) reasons that transformational leadership comprises of four factors: idealized influence, inspirational motivation, intellectual stimulation, and individual consideration.
Sir Richard Branson chairman and founder of the Virgin Group (Branson, 2007) is frequently described as a transformational leader. Branson is known for his charisma and leading by example both characteristics of idealised influence. To promote Virgin Cola he drove a tank into Times Square to represent the start of a war with Pepsi and Coca Cola (Kotler et al, 2012), What makes Branson exceptional is that he still finds time to give back, idealised influence reflects the extent to which the leader chooses to do the right thing rather than what is
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207 Words | 1 PagesThe leadership behaviors at CVS reflects the aforementioned leadership philosophy. In an interview with leaders at CVS headed by Merlo motivates their employees to accomplish more than what is usually expected of them. According to Northouse (2013), the transformational leader plays a vital role in initiating change, where followers and leaders are inextricably bound together in the transformation process (Northouse, 2013). In the case of CVS, this is clearly evident by what Scott Baker, CVS Senior Vice President has to say : “nobody works in solos, we collaborate on concepts and ideas with the goal of providing our customers with best-in-class service and high quality merchandise” (CVS, 2015). CVS’ encouragement of open communication
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President Kennedy's Moon Speech Summary
717 Words | 3 PagesBass & Riggio (2005, pp. 4-8) explains that transformational leaders inspire their followers to exceed their own expectations and perceived capabilities and is comprised of the four components of idealized influence, inspirational motivation, intellectual stimulation and individualised consideration. DuBrin (2016, p.163) suggest that leaders in a time of crisis need to
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Contingency Theory Essay
992 Words | 4 PagesThey are enthusiastic individuals are usually seen as active, expressive and energetic. They are often optimistic and open to change with a quick and alert mind set. Transformational leaders in today’s society are better for the organization because in maintaining a business for the long term, leaders need to focus on the overall growth of originality and
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Reflection On Developing And Managing My Clinical Skills As A Therapist
696 Words | 3 PagesLeaders who use transformational leadership styles mostly communicate with management, but motivate employees regarding productivity. Transactional leadership styles either reward or punish employees depending upon performance. Either style is good if practiced and applied in the appropriate timing (American College of Education, 2015a). Regarding administrative theory and practice leaders act from a hierarchy perspective and from an organizational theory and practice leaders act with a positive work environment promotes creativity, collaboration, and autonomy (American College of Education,
Transformational Leadership Style Analysis
337 Words | 2 PagesTransformational leadership has 4 factors, sometimes referred to as the 4 I 's: Idealized Influence (II), Inspirational Motivation (IM), Individualized Consideration (IC), and Intellectual Stimulation (IS). In taking a closer look at each of these factors, I will be able to figure out how to use them effectively in my future leadership role will benefit me greatly in my quest of becoming an effective leader. The first transformational factor is idealized influence (II). The leader serves as an ideal role model for followers; the leader "walks the walk," and is admired for this.
Richard Branson: A Transformational Leadership Theory
794 Words | 4 PagesIntroduction The focus of this written paper is to introduce a successful business person in the world and analyze the person's unique events or stories with an appropriate organizational behavior theory. We would like to explain in detail with applications and discussions of how the chosen leader has demonstrated the critical criteria of a certain theory. Richard Branson, who is the founder of the Virgin Limited is seen by us as a famous leader in the business sector. His open-minded leadership style has fully demonstrated the transformational leadership theory. Bernard Bass (1985) stated that transformational leaders care about the development of followers, improve the organization through inspiration and stimulation and engage in the betterment
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1917 Words | 8 PagesTransformational Leadership a. People with this style are true leaders who inspire their teams constantly with a shared vision of the future. b. While this leader’s enthusiasm is often passed on to the team, he/she need to be supported by “detail people”. That’s why, in many organizations, both transactional and transformational leadership are
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