“The Braindead Megaphone”, a short story written by George Saunders, aims to criticize modern media that, being an extremely influential tool, does not bear responsibility for what is rationalized. He contends that we are products of what the media presents to us, and that there is little intellect remaining in our society. In the very beginning, the author seems to enter the reader into a dialogue by suggesting him/her to imagine a party scene and then accentuate a man among all the conversing guests of the party, with a megaphone. Saunders emphasizes that this man is far from being the smartest or the wisest one. Moreover, this man seems to be less experienced than the surrounding guests at the party. Neither has he had exceptional skills …show more content…
I have completely forgotten that in order to stay capable of adequately rationalizing any information absorbed, we should be capable of filtering it. Media companies are in existence for profit and this is a commonly known truth. They merely inform us of topics they want us to hear, and are in no way unbiased. On the contrary, there are several reputable programs known to be left-sided or right-winged. Only we are responsible for ourselves and are capable of reducing the impact of media on our society. For instance, Internet connection and a great assortment of modern technologies give us a choice to select individually what our minds will be filled with. Hence, it has been estimated that an overall percentage of TV watchers has significantly decreased. Therefore, I consider that media’s impact is less significant than it used to be as people themselves select the material they want to receive. Therefore, it challenges the validity of the argument in times of easily accessible Internet. Being published in 2007, this work greatly accentuated the problem of a society where the media dictated exactly what and how information would be transmitted to society. However, in the modern technological era, the media’s content is less important to society due to our ability to select, and as a result the argument presented by the author, along with most of his concerns, is
A different quote in this article states “The news media is extremely powerful, and that it can inject particular points of view into its audience. At the other extreme, scholars have contended that the media has minimal effects on individuals because of various mediating conditions, including their selective exposure to media they find congenial to their views, selective perception in accordance with preexisting
With the ever growing, rapid progression of technology, the world has experienced a surge of new, bright and gratifying information right at their fingertips. With this surge of accessible information comes a major pitfall, so wisely predicted by Neil Postman in the forward of Amusing Ourselves to Death. This downfall is the reality of the world’s useless information overload. While the increase of rapidly acquired knowledge may seem like a good idea on the surface, the danger lies in the gluttonous overconsumption of unimportant facts that continue to dull our senses and eliminate our true understanding of our surrounding environment. Our view of the world is highly influenced by things and people who surround us.
In a culture that increased in greed and a world of instant gratification media has and will continue to become skewed and not beneficial for the whole of
Good Morning everyone, welcome to my seminar presentation my name is Vincent and today I’m going to talk about Media and my focus is on whether or not the information contained on mass media platforms are biased. The term bias refers to the tolerance of personal opinions to determine judgment on opposing or supporting a particular party. The existence of mass media are separated into various different forms, however in this presentation specifically only news related media will be analyzed. This presentation will argue that the information in mass media are not free from bias for the following reasons: Firstly, the existence of media bias causes provision of inaccurate information to the society
In today’s society, people often assume that the media is essentially there to inform. However, over the past couple of years, the media has gone from an informational source to an entertaining take on real current issues
To begin, Bradbury argues that the overuse of technology, especially television, causes members of modern society to become ignorant and self-centered. Harold Bloom describes Bradbury’s warnings about the danger of technology: Technology, according to Beatty, is to blame for the oppressive world around them. Bradbury, through Beatty, is issuing a warning―that unchecked technological development, mindless thrill-seeking in media, and the political anomie of the majority, create in American society a drastic vulnerability to a progressive degeneration of its cultural and intellectual capacities, with a corresponding decay of its democratic political institutions. (29)
The mass media is the means by which the majority of the public gets its daily national and global news updates. It is supposed to keep us informed and be a solid foundation from which we can form our own opinions. Because of this, it is unfortunate that the media in the United States is has an extreme bias on political topics. Being able to gather political information and facts about the government’s actions is critical in a democracy, however our market based media system makes it difficult to find neutral sources which don’t attempt to alter our perceptions. The political bias portrayed in our media system is represented by its use of agenda setting, one-sided dominance, and technology, resulting in a distrust of the media.
When thinking of the media you think they are reporting the appropriate and accurate information not based on any personal opinions and feelings. Also one would not think the media would be reporting based on one side of politics or the other. The media is extremely biased when it comes to politics and news. While some of the media is conservative-biased I believe the mass media is liberal-biased. Majority of media outlets are liberal companies, media personnel and journalists will identify themselves as democrats and liberals more so than republicans or conservatives and lastly the left side (liberals) of the mass media is persuasive on what information to report.
Media has a great influence upon the audience and it could be judge from what that is not said, so media works to maintain the status quo and at the same time it failed to raise the question about the structure of society. Commercially sponsored mass media cannot work for minor changes in the social system. Some media can be progressive only if the sponsors are agreed upon. Impact on Popular taste
While the uses and gratifications theory primarily represents a bottom-up approach, examining the motivations behind the interaction of people with media, institutional mediatization can be seen as a top-down approach. It argues that culture and society increasingly depend on media and that institutions within society are altered through their logic (Bolin, 2014). Moreover, "media have become integrated into the operations of other social institutions, while they also have acquired the status of social institutions in their own right" (Bolin, 2014, p. 177). It shows that media influence social spheres at the same time from the inside and outside, but are never truly separated as they are developed in a preexisting cultural framework. The case
When we look at the many media outlets provided to all Americans it makes you wonder, how does the media we consume effect our daily thoughts and how we live? Are we truly living out what we see on TV or are we all following some innate feeling deep down that we cant control. Most importantly what we worry about when it comes to the media of the outside world is, how does this effect my child, will this effect my child? When answering that question we need to look at a few things.
While this novel is a work of fiction, Postman believes that perhaps “man’s infinite appetite for distractions” and media like the TV are the ways in which our society could be controlled (Lecture 9/8). Before my day without electronic media, Postman’s opinion seemed very farfetched to me. But after analyzing my experience of cutting out electronic media, I can understand Postman’s argument better. Media has become such a significant and essential part of my generations’ life that it is the source of much of our happiness and amusement. Having all media taken away from us is a concept that is terrifying, and Postman may be right that we are controlled by our dependence on electronic media and the entertainment it
According to communication studies, in order to adequately convey true messages to the world, there are a few elements that have to be examined in which are who the broadcasters are, what the content of the media interprets, through which form of channels, the viewers as well as the effects it has brought and will bring to the audiences (Shoemaker & Reese, 1996, Pg.21). However, these elements are not precise as they only focus on what is important and favourable to them, which are the audience as well as the effects it brings, and to achieve that, the application of framing and agenda setting is enforced, and this in turn creates a perception of reality to the world. Though the content of the media focuses on incidents happening in the world, they also pose the ability to select, frame and omit certain components of the full story. This manipulates the representation of reality and thus constructs a perception of reality to the audiences. For example, Televisions would deceive people visually through the use of camera angles and other means.
They have the power to make the innocent guilty and to make the guilty innocent, and that’s power, because they control the minds of masses (Malcolm, 1960). Media affects people’s perceptions and priorities, also their thinking about the particular contents. Media shapes the public’s behavior about the issues and plays vital role in highlighting certain issues (Bresson, 1999). According to Festinger (1957), selective exposure and avoidance influence the credibility of news, which asserts that when individuals are exposed to information or events that are inconsistent with their own beliefs, it causes a state of discomfort or dissonance. Ultimately, selective exposure means that readers search for information that supports their beliefs while for selective avoidance, users actively avoiding information that challenges their views, are psychological mechanisms used to reduce feelings of dissonance (Festinger, 1957).
Through the wide varieties that media has to offer, countless citizens of the world have been accustomed to using it. However, society fails to realize that media in itself can bring about more damage to one’s own identity, culture and race. In the process of consuming media, most people fail to comprehend