The Career Of Ahmet Ertegun

Ahmet Ertegun is one of most well known and respected a&r people in the music industry. It all began in 1947 when Ahmet and friend Herb Abramson founded the legendary Atlantic Records. Ahmet created a long and lengthy career that spanned for more than five decades. His key to success rely heavily on his best qualities that helped sustained his career beyond the average industry worker. Ahmet’s best qualities include, being able to adapt to musical styles changing, having a passion and love for the music itself, and being able to communicate and be friends with all types of people.

Ahmet had an open mind when it came to musical styles and genres. Each decade sports a different style of music that is unique to that time. Ahmet was able to show that he could change with the times. From Jazz to Soul, Pop to Rock, almost all

Ahmet’s ability to adapt to these changes is why his career was able to last as long as it did. He evolved and ultimately transformed as an a&r person as his career went forward. Ahmet outdid

Jerry Wexler in this category, for Wexler was unable to adapt to times changing, and he constantly worried about the future, whereas Ahmet did not worry about the future.

Ahmet knew what would or would not sale, so he had to be willing to change as generations changed.

Having a passion for the music itself and setting aside all the business affairs