Globalization Case Study: Amazon
I. INTRODUCTION a. BACKGROUND: Globalization is a process of interaction and integration among the people, companies, and governments of different countries, a procedure compelled by international trade and investment, and supported by information technology. Furthermore, this process has an effect on various other systems such as on the environment, culture, political systems, economic development and prosperity and lastly, on human physical well-being in societies around the world. “Since 1950, for example, the volume of world trade has increased by 20 times, and from just 1997 to 1999 flows of foreign investment nearly doubled, from $468 billion to $827 billion” (York, 2016). Technology has been another primary driver of globalization, …show more content…
Today, many people prefer to order products from Amazon instead of going to stores or malls. c. DESCRIPTION OF MY SUBJECT (AMAZON.COM): Amazon (Amazon.com) is the world’s largest online retailer and a prominent cloud services provider. The company was initially a book seller, then later it expanded to sell a wide variety of consumer goods and digital media as well as its own electronic devices, such as the Kindle e-book reader, Kindle Fire tablet and Fire TV, a streaming media adapter (Rouse, 2018). Jeff Bezos the C.E.O of Amazon incorporated the company as Cadabra in 1994 but changed the name to Amazon for the website launch in 1995. Bezos selected the name Amazon because it was “exotic and different”. Moreover, he assumed company’s size as Amazon River, one of the largest rivers in the world. As it was his aim to achieve such heights. Headquarter of Amazon is in Seattle, Washington. The company has individual websites, software development centers, customer service centers and fulfillment centers in many locations around the world (Rouse, 2018) II. IMPACTS OF GLOBALIZATION a. VARIOUS WAYS IN WHICH GLOBALIZATION AFFECTED …show more content…
Inc., n.d.). In 1994, when Amazon was founded it was running out of the founder Jeff Bezos’ garage, making $20,000 per week in profit. Recently in 2014, Amazon has acquired the title of “The Everything Store” with 154,100 full time employees working for it, and it earned $90 billion in revenue. Amazon has broadened its market by allowing sellers to sell their new and used items along with Amazon products, giving customers the option to choose a product that matches their affordability (shorr,
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