Scientology: A Case Study

2.4 Value Proposition
As stated before, the organization is very secretive when it comes to intricate details concerning their operations. Since 1993, the organization has evaded taxes and the IRS has helped the organization accumulate a lot of wealth. Collectively, two of the organization’s entities are believed to be book valued at $1.2 billion with claims that Hubbard’s successor is holding over $1 million dollars directly from Scientologists. More so, social pressures have prompted the organization to donate huge amounts of money even though it pays its workers peanuts. Nearly all Americans have ties to and respect religion. It is due to this that the founder, Hubbard, sought to make millions by targeting people who are bound to religion

The company’s focus is on providing its members with spiritual enlightenment and freedom. Therefore, the company is focused on service provision rather than the provision of products. The organization first began by offering knowledge on the controversial Dianetics through Hubbard’s science fiction book that claimed to offer modern science in mental health that costs nearly $1,900. The company’s services revolve around freeing the mind and body from ill and past traumas to focus on current good deeds. The beliefs include disconnection of the members from the outside world of family and friends to focus entirely on the organization’s beliefs and practices. Punishments were offered to those who did not adhere to the practice. As such, others were forced to jump into the ocean while others were locked up in basement cells of Hubbard’s boat that were filthy and dirty for one to stay. Additionally, the organization uses Dianetics spiritual healing technologies to offer spiritual counseling to troubled people and freedom of the mind to those who simply want to relax. However, there is a price to all services offered where people even pay more to get to higher levels of spiritual achievements. Also, a case can be reviewed at a mere $1,250 where course lectures are offered at $2,525. The organization goes as far as packaging their services and products through false companies such as Sterling to offer expensive services to health care professionals at about $10,000. More so, members are offered Scientology training as part of the religion where they get to be trained about the Dianetics, religious symbols and meanings, practicing Scientology, among other religious doctrines the belief is founded on. Books signed by Hubbard go for an estimated $20,000 with people spending more than $100,000 for services and investment grades. However,