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Tylenol Recall Of 1982 Case Study

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TThe impact of the Tylenol recall of 1982
In the year 1982 October, a painkiller leading medicine by the name Tylenol faced a great crisis. Tylenol was leading in sales in the United States by then. A great crisis occurred after seven people died in Chicago died from taking extra strength Tylenol capsules reported to have 65 milligrams of cyanide- 10,000 more lethal than what can kill a human being.
How Tylenol, Johnson & Johnson, managed the relationship with its customers in the aftermath of the event
When the reported deaths got attached to the consumption of the Tylenol capsules the public got warned on the use of the drugs. Johnson & Johnson, the maker of the product, had to deal with this crisis with immediate effect. They developed a

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