US Government’s ethics in communicating with the public: Looking from the US Governments perspective, it appears that they have created a Conflict of Interest between Apple, the public and themselves. They require Apple to create a backdoor into their own software and potentially risking all iPhone users, which in the US is 39% of the smartphone market (Hahn, 2015). Using confidentiality as an example, which in this case seems to be the underlying issue. Generally speaking, noting the FBI’s track record with keeping personal and sensitive information safe. The FBI had 29,000 people’s personal contact information stolen from them by hackers, which left employees and more importantly confidential agent information exposed (Hackett, 2016). The …show more content…
The difference between public relations and media relations rests with the function or role that they play. Public relations refers to the approach that organizations take to connect and communicate to numerous publics with whom they have relationships and interactions with. Most experts would say that it constitutes as an art and a science. Media relations is more in line with the company communicating and interacting with news media, generally speaking they would communicate with: journalists, editors, and online bloggers. Typically anyone associated with broadcasting and conveying messages from the company to the masses (Tangmac.com, 2016). Five models of Public Relations: Press Agent/Publicity Model: This model utilises the one-way communication approach, where it essentially does as described, communication only flows one way. The company will use manipulation and persuasion to convey it message across to the consumer to give into the organizations desires (Waddington, …show more content…
Through the flow of significant information to their particular audience they can ensure the preservation and improvement to their image. They usually employ any means of communication that focuses on the media, for example: press releases, newsletters, video content and news releases (Managementstudyguide.com, 2016). Furthermore, practitioners that utilises this model need to be creative and imaginative when conveying a story to the public. This generates interest to the reader so that they are swayed in viewing the company’s idea. Two-way Asymmetrical Model: Contrasting on the previous two approaches, this model occupies a different standpoint. It involves the use of two-way communication but still seen as an uneven approach. The information flows between the sender and receiver but it is considered unbalanced because it benefits the sender. The sender tries to change the way the receiver perceives them by gaining feedback (Cornelissen, 2014). Two-way Symmetrical Model: This approach focuses more on rounded way to communicate. The model is symmetrical because the sender will convey a message over to the receiver, which then allows the receiver to communicate back to the
Brian Naylor(June,2015) Union: All data of federal employees hacked. Retrieved from http://www.npr.org/sections/thetwo-way/2015/06/11/413751055/union-all-data-of-all-federal-employees-hacked
All the tools we have are awful’” (147). That is the problem with digital security. The average stereotypical lazy American does not want to be inconvenienced, which is why the government can access almost anything we put online. Our online lives are like an elementary school girl’s diary that doesn’t have a key and is hidden under her pillow, which is not secretive at all.
Privacy being important to the people, Beres uses a small, but effective and adequate amount of ethos. He explains that the iPhone and iPad are not alone when it comes to the FBI needing to “brute force” the devices open to obtain data. The ANdroid devices that he owns are much like the iPhone and iPad, in which people refer to them to have what's called the “self destruct” function that erases all data from the device. Making this reference to Android and comparing how the mobile operating systems share similarities, is an important method of using ethos to explain that Apple is not the only company using this kind of security for their customers. Though many would think this ”backdoor” would not affect them, Matthew Deluca over at NBC News, explains in his article “ Apple vs. Feds: Lawmakers hammer FBI Chief in Encryption Hearing”, that reducing encryption and security on smartphones and tablets could be fatal to millions of consumers around the world.
In class this week, we had our presentations of a company’s corporate communication strategy. It was interesting to see how other students tackled the project. Some focused on key aspects of the communication, like how Blaine talked about the management-employee relationship and communication tools. This also reminds us that each company centers their business around different stakeholders which makes their strategies so
In the article “FBI v. Apple Is Really About Edward Snowden” by Ted Rall, Rall speaks about the recent conflict between the U.S. government and the electronics company Apple. He first summarizes the recent conflict, in which Apple has refused to give the FBI the code to unlock the phone of Syed Farook, the head of the San Bernardino mass shooting. The reason behind Apple not releasing the code, says Rall, is that with this code the iPhones of many other people can also be accessed, not just the one needed. Yet here in this article Rall is saying that this is much different due to one man, and that is Edward Snowden. Rall states how a few years ago, Americans would have undeniably been against what Apple is currently refusing to do,
According to the BBC, it has become known that the NSA was responsible in the massive surveillance of millions of ordinary Americans through the PRISM progra,, not just those who have suspected links to terrorism. Companies such as Facebook, Google, Microsoft, and Yahoo routinely provided a back door for the NSA to tap into their servers and track online communications (Document 1). This article was released about two years after the leaks when the debates over the future of the PATRIOT Act started to intensify. The National Security Agency strong armed these firms into giving up clients’ private data. No one stood in their way because the NSA had the full backing of the blinded Congress.
Apple is trying to protect the American people that own any apple product from the FBI. The FBI wants apple to unlock the phone from the San Bernardino 's but Apple is not doing it because it is against the 4th amendment. Since the FBI can’t get into it because Apple can not give permission to the FBI, also they don’t have any reason to look at the phone so Apple did not allow tat to happen. My opinion on this matter is that apple is doing the right thing, if the government was able to get a hold of all the information that a single person had on their phone, I am pretty sure people would be embarrassed because of all the personal information on their phones. If Apple gave them the right to look through their phone than the 4th amendment would be compromised and then that can start an up riot.
The reason being in a metaphor Apple CEO once used, “if you put a key under the front mat for the government, there’s nothing to stop burglars from finding the key as well.” Which means they are assuming that once the backdoor exists, it is only a matter of time before it is exploited by hackers and perhaps, more importantly, other Governments. Because if Apple provides the U.S Government with this backdoor in the name of national security now it exists and what’s to say that China can not come to Apple and say, “Hey! We want that backdoor too, also for our national security, but if you do not give it to us, we are not going to let you sell your iPhone’s to our one
The increased usage of computers, phones and other electronics have led to excessive crime electronically that can be discovered by the NSA following the U.S. patriot act. Law enforcement also can get access to hard drives and emails. Although, the fourth
The communication cycle is when someone decides to communicate takes action (message sent), which is received by the other person (message received), then the meaning of the message is worked out (message decoded) and then this person lets the other person know what they have understood (feedback).Argyles theory is about a communication cycle and it focuses mainly around six major concepts which are first an idea occurs, the message is coded, the message is sent, the message is received , the message is decoded is lastly understood. Argyles theory is about a communication cycle and it centres six core concepts which are first an idea occurs, the message is coded, the message is sent, the message is
For this task I am going to discuss theories of communication which will be formatted in a booklet. I will also explain Argyle’s communication cycle and Tuckman’s group interaction. Argyles communication cycle When communicating with one another people must come to terms by trying to have an understanding of what the other person is trying to say. Communication is a circular process in which each person must have an understanding of one another’s viewpoint, they must also make sure that they are being understood.
In 1954, William Schramm came up with the theory that communication is a two way process, this is, the sender passes on a message to the receiver. The receiver then breaks down the message and responds, giving feedback. Schramm states that the feedback can either be verbal, non-verbal or both. The only two parties involved in this way of communicating are the sender and receiver.
Apple – One of the main ethical dilemmas faced by Apple is about safeguarding the privacy of their customers or complying with the government to assist them with investigations which may be for the betterment of the whole country. Apple has introduced operating systems with default full-disk encryptions since iOS 8, to protect its user’s privacy and security. However, the FBI believes that encryption is merely a marketing strategy that will attract criminals at the cost of country’s safety. Since the introduction of full-disk encryption, the user created a passcode and Apple could access any information in the phone without the passcode. They believed that they did not want the power to access content so that law enforcement could figure out a way to do it themselves instead of asking Apple to invade their customer’s privacy.
It can be interpersonal between two people or impersonal which is for a lot of more people like in a campaign or a TV advertisement. Fourth, the receiver who is the main target of the message itself. It may be a single person or multiple. There are unintended receivers which may be in the community or suppliers. Finally, the feedback which is the consumers’ or anyone’s reactions and perceptions to a specific product, task, or any message that had been done.
A communication channel is for the dissemination of news, entertainment, education, data or promotional information. Media includes every broadcast and narrowcasting medium such as newspapers, magazines, television, radio, billboards, direct mail, telephone, fax and Internet. The media is multiple media and can take the plural or singular verbs depending on the desired sensation.