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VP Of Commerce's Use Of Omnichannel Strategies

511 Words3 Pages

Business intelligence is a big part of any customer experience strategy, especially for the VP of Commerce. Analyzing what's bought, when, where, and by whom is critical knowledge. That data is used by the auto industry to discover trends and shape their offerings. Documenting in-store, online, and person-to-person buying preferences helps predict future buying habits and purchase behavior. Even the auto industry must embrace omnichannel strategies; a crucial part of the VP of Commerce's job is using omnichannel to optimize the customer journey. Customers today use a variety of methods when they shop. The typical customer journey has changed a great deal from just 10 years ago when it comes to buying a car. Today, 95% percent of vehicle buyers

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