Earlier reports of Samsung keenly developing a generative AI protocol to power its devices finally garnered an official boost with the firm announcing its series of language models titled ‘Gauss’ during the Samsung AI Forum on November 8, 2023. Earlier, the firm was said to be developing as well as using a large language model for internal applications and to streamline workflows. Samsung Gauss, which might likely be the same model or a successor of the prototype, too, continues to remain in internal use. However, the firm has promised that the LLM will witness a broader customer-focused release through its devices, such as the long-awaited mobile phone, the Samsung S24. Alongside the handheld device, Samsung might also enhance its range of smart devices and tools with its newly developed LLM and leverage these capabilities to garner stronger footing in the cutthroat AI market.
While little is known about Samsung Gauss’ specifics, it is clear that global competition from extant AI giants such as OpenAI’s ChatGPT and Gemini is growing, and Samsung’s foray into the domain will further enrich the extant LLM market with alternatives. Samsung, which has long been seen as a competitor and rival to American tech titan Apple, might also seek to challenge the latter since the Tim Cook-led firm, too, is invested in developing its own AI models and chatbots. The ongoing AI boom and language model revolution have deeply impacted tech firms across the globe, who now seek to revamp their offerings while bearing the paradigm shifts wrought forth by natural language processing. The forthcoming portions of the article traverse the essential details of Samsung Gauss that are known at the time of writing.
Samsung Gauss AI: What We Know
Samsung Gauss is still being used internally within the company.
Samsung Gauss was initially touted as an internal language model architecture that would help the company’s employees streamline their workflows and other professional tasks to enhance productivity. Samsung was among the first firms to ban the use of ChatGPT for its employees, fearing data breaches. As firms like OpenAI have trudged forward with offerings like GPT-4 and now its successor, GPT-4 Turbo, Samsung has felt an increasing need to enhance its own line of AI offerings to bolster its extant product catalog in the hardware and software realms. Samsung Gauss, which is named after the famed mathematician Carl Friederich Gauss, is in fact a set of three models that serve different functions. Samsung Gauss Language is a generative AI model that functions primarily as a text generator and can perform tasks such as summarization, AI writing, and language translations. This will function like the generic GPT-3.5 model and aid customers’ text-based tasks.
Besides Gauss’ text model, Samsung has also launched two other models—Samsung Gauss Code and Samsung Gauss Image. As the names would suggest, these frameworks seek to simplify the process of coding and image generation, since the two functionalities are also increasingly popular among AI users, both amateur and professional. As firms like Google and OpenAI have already launched functionalities and chatbots like Advanced Data Analysis and Google Codey, Samsung Gauss Code would be entering a highly competitive market. Interestingly, Samsung Gauss Code was also launched alongside Code.i, a coding assistant that might have functionalities similar to Google Codey. Samsung Gauss Image will also enter a hotly contested domain, given that offerings like Dall-E 3, Imagen 2, and Adobe Firefly, too, are making their presence felt in the AI image generation space.
Samsung Gauss’ Technical Attributes
Gauss is a collection of three models with different use cases.
Presently, little is known about Samsung Gauss’ technical attributes. However, it can be estimated that the language model’s underlying dataset is bound to be vast and would be trained extensively on a variety of Samsung’s internal processes. Employees of the company are still using the LLM internally, and Samsung will eventually release it through its electronic products in 2024. More significantly, it is likely that Samsung’s AI will also have independent applications that are not dependent on the company’s devices because the language model and subsequent chatbots that Samsung will develop have more significant implications. Firms like Amazon have developed language models and platforms like Amazon Bedrock and Titan, which have slowly grown into customer-facing AI solutions. It is quite possible that Samsung could be intent on carving out such a niche for itself too, since the firm seeks a market beyond its hardware offerings.
Samsung has also reaffirmed its commitment to AI safety and privacy by assigning a team to oversee aspects of data collection and resilience to vulnerabilities in its AI models. This is important because regulatory authorities and government agencies have slowly been realizing the importance of responsible AI and have been more vocal about tech firms adhering to commensurate practices. Samsung will need to establish safe AI usage on its platforms so that its investments in machine learning technologies pay off in the long run. With a broad and loyal customer base, Samsung is banking on the new features AI and ML will bring to its devices as it attempts to gain an edge in the tech market.
The Prospects for Samsung’s Generative AI Models
Samsung’s generative AI models will be foraying into very competitive markets globally.
Since Samsung Gauss’ technical features as well as access are restricted, it would be hard to assess the model’s performance. The firm’s spokespersons have even denied commenting on whether the model has been trained to function in both Korean and English, making information besides the general attributes of the model, scarce. Regardless, the market for generative AI has been highly conducive, and more companies are joining the AI race to make the most of this technological renaissance. As deep learning protocols are optimized and mass-produced, AI is bound to become more common, and Samsung’s push for it in its devices might only be the beginning.
FAQs
1. How many models does Samsung Gauss contain?
Samsung Gauss features three generative models—Language, Code, and Image. Each of these models functions to generate text, code, and images, respectively.
2. Is Samsung Gauss available?
No, Samsung Gauss is not yet available to the public but the firm might begin rollouts through its devices in 2024.
3. Where is Samsung Gauss used?
Samsung’s generative AI model, Gauss, is currently used in the company’s internal workflows. The firm developed Gauss after privacy concerns over its employees using ChatGPT. However, the model has now transitioned to broader prospects and is awaiting market launch in the coming months.