The sixties had many factors that influenced fashion decisions including JFK’s election, sexual revolution and socials protests. This was a decade that didn’t have a set look but had a variety of different styles (O’Donnol 1982). President John Fitzgerald Kennedy was elected president in 1960 and him and his wife, Jackie Kennedy, became fashion icons through the middle of the decade. JFK liked New England style clothing that was youthful and preppy (Welters 2015). He wore brands like Brooks Brothers and started a new trend that made men stop wearing hats (Welters 2015). Jackie Kennedy was a huge influence on fashion and was admired by many. She made bouffant hair, pillbox hats, pearls, clean lines and solid colors trendy in the sixties (Welters