The idea of construction is when media is created each aspect is typically constructed to portray a particular image. For example in advertising, media very often include stereotypes in particular gender stereotypes which evoke certain associations. Stereotypes are beliefs the greater population has on people or a single person. This assumptions can be based on race, gender, sexuality or physical characteristics. Gender stereotypes- In this day and age advertising is a form of getting a message/image across. Many images in advertising depict stereotypical gender roles. The 1950’s Schlitz is a good example of the use of gender stereotypical roles during the 1950’s as this decade was well known for its sexist remarks. However had this