1957 Phil Knight and Bill Bowerman were friends and had a brilliant idea to design a sport running shoes and manufacture the sports running shoes their self. Although, this was a risky business investment they marketed gear toward sports shoes and took the risk. The first pair of running shoe were created inside of a waffle iron. Eventually, shoes were manufactured by Otsuka Tiger in Japan (Parnell,2008). Knight and Bowerman desired to produce and focus on quality running shoes subsequently they market their product at the right season because their sales began to bloom. Instead of selling the shoes in retail stores they started selling shoes from their cars during different sporting events. This strategy became a success, and in 1972 this