political ads throughout history has vastly changed due to changing demographics, ideological trends, and just technology and innovation. In the 1964 Presidential Ad, Lyndon B. Johnson tried to paint Barry Goldwater as some type of radical who was a warmonger. The message of the ad was extremely hyperbolic in that it suggested if Goldwater was elected, he would end up getting your daughter nuked. I guess the ad was rather effective, as Goldwater lost in a landslide that year, but I found it rather interesting how he paved the way for the next election we are going to talk about. In the second ad for the election of 1984. Reagan wanted to paint an optimistic, forward thinking view of America. He wanted to paint an America that was thriving economically,