2012 Chevy Commercial Essay

The 2012 Chevy, “Apocalypse,” commercial which first premiered in the Super Bowl of 2012 is a short minute-long which puts us in a setting where the apocalypse occurred. Starting with an overview of a destroyed city, it slowly goes through some of the disastrous streets where the audience is informed of the 2012 apocalypse that has totaled everything. Covered in rubble, a truck engine roars to life, as a man and his dog drive from underneath it. He travels through the streets and other treacherous roads of fire, rubble, gigantic transformers, and UFO's. He stops among a group of other men who drive Chevy trucks, all different makes, models, and generations. As the men are talking, they find out that one of his friends, Dave, has not made it through the chaos. Unfortunately, Dave “did not drive the longest lasting most dependable truck on the road. Dave drove a Ford,” while the other men had Chevy Trucks (LLC). The ad was created by Chevrolet back in 2012 as it was aired during the 2012 Super Bowl. The video alone is one of the most viewed ads in the world; it has a type of humor making it

That’s what we would like to know, but Chevy doesn’t show it in the commercial and it would be better to see actual statistics or comparison between Chevy and Ford. One rivalry that comes to mind for me, is the Verizon vs. AT&T "There's a Map for That" commercial. In the commercial there is comparing of Chevy trucks and Ford trucks. Because the Ford doesn't survive, it's persuading that the Chevy truck is better. The Verizon vs. AT&T commercial does the same thing (LLC). It's comparing both phones coverage and because AT&T has spotty coverage and Verizon has the better all-around coverage, it persuades the viewers to choose Verizon because they are the better service provider (LLC). We don’t know if it’s the engine, tires, the body of the truck, or anything else that makes the truck so