48-Hour Business Simulation – UK As the traditional context of teaching and learning has changed, the acceptance of information and communication technology in the higher education market has created a strong power( McKeown & Anderson, 2016). Zhang and Nunamaker (2003) has suggested that the traditional concept of education does not adapt to the role of teachers, students and curriculum changes in the new world of lifelong learning. It has become pretty important in front of teaching and learning. From November to December in 2009， the U.S. career network CareerBuilder.com (n.d.) posted more than 5,910 jobs, which require at least a bachelor's degree, but most express a preference for advanced certificate. This reflects the importance of repeatedly …show more content…
The UK's e-learning industry is currently growing at an annual rate of 300 million and is forecast to grow at a rate of between $6.7 and $8 percent. One thing special is that many of the UK's e-learning companies are privately owned, registered in the UK, but open overseas, and their income is below the average of the companies in UK (Little, 2010). This is not only the development of e-learning industry continues to grow, but as more companies use e-learning and learning technology, also other factors such as marketing role, trying new learning materials to support customers. Another key factor is that the UK e-learning industry uses and develops new media to provide learning skills, immersive learning scenarios, and promote the learning of the final contextualization and personalization. ( Statista, …show more content…
For local market, the opportunities are the local market from the growth point of view, though not mature but the market is still strong(Little, 2010), and the country has advanced technology, a large number of high-quality talents in higher education market, which for the school to carry out e-learning in higher education is a very big advantage. The risks are the local market has been not mature enough, it doe not have much experience, and the amount of the scale of e-learning in higher education in UK is not large too. It will be challenging to open the market. For international markets, USA is the first country to start e-learning , and has been successful in this area, there are plenty of people who choose to study online courses. It occupy almost a half in the e-learning market. There are many challenges to face internationally.