ipl-logo

A Brief Note On The J. C Penney Company

441 Words2 Pages

I. J. C. Penney started as a strong company in 1902. It began to grow not to long after opening its first store in Wyoming. Over the next hundred years, the store expanded to over 2000 stores with 41 million square feet of retail space making J. C. Penney one of the largest chains of department stores in the United States. A. James Cash Penney was the founder of J. C. Penney and even named the company after himself. The “Golden Rule” was his philosophy for his first store and for the entire company. He wanted his customers to be treated like he preferred to be treated. The new pricing strategy that we are going to discuss was thought to mirror some of the ideas and philosophies Penney had for the company. Penney had once said, “We don’t mark goods up just to mark them down. We don’t believe in sales.” Ron Johnson, the chief executive officer of J. C. Penney used the ideals of the founder to bring J. C. Penney to its former glory to our current generation. …show more content…

By the company’s 50th anniversary, sales were at an all-time high with profit surpassing one billion dollars. This was largely due to the company being a mass merchandiser. J. C. Penney was known for being a one stop shopping trip where you could get clothing and accessories, soft products, as well as products such as appliances and electronics, hard products. The company eventually concluded their hard products line during a rough period in the 1980’s and focused their attention on making their departments stores fashion based. This can be considered one of their downfalls due to their competitors continuing to be mass merchandisers with low

Show More
Related

Kohl's Vs Jcpenny Case Study

626 Words | 3 Pages

“ With the promising look of Kohl’s future of new outlet stores and on many other calculations I have indicated that Kohl’s has proved be more profitable, solvent and liquid than JCPenney. Kohl’s net profit margin puts them ahead of JCPenney by a landslide, although their gross profit percentage is relatively close, Kohl’s leading with 36.13% to compared to JCPenneys 36.05%. Meaning that Kohl’s makes .08% more money from selling their good/services with subtracting the cost it takes to produce the good/service. A high gross profit often

Read More

Wal-Mart In The Gilded Age

265 Words | 2 Pages

Gilded age 1878-1889 was the age of fast growth of industry and immigrants in America history. The production of steel and iron rose radically than other time. In contrast, the Western resources increased such as silver,lumber, and gold. As well as the transportation also improved. Railroad develop and move goods from resources rich west to east.

Read More

James Cash Penney Biography

1139 Words | 5 Pages

The J. C. Penney Company flourished under the company motto, “Honor, Confidence, Service, and Cooperation.” As new stores appeared across the country, illustrated announcements in newspapers let people know that a J. C. Penney store would soon open in their community. Smart advertising, just treatment of customers, and good products at affordable prices made Penney very wealthy. He opened the first J. C. Penney Store in his home state of Missouri on April 15, 1918, in Moberly. In 1919, Penney married Mary Hortense Kimball.

Read More

Jack And Jill Of America, Inc. Case Study

1575 Words | 7 Pages

Formed during the Great Depression; which occurred in the 1930’s where the United States underwent segregation and allowed separate, but equal accommodations for African Americans. They were restricted from cultural and social activities that integrated them with those who were Caucasian. Seeking to raise awareness, while creating a medium of contact for children to stimulate growth, development, providing educational, cultural, civic, recreation, and social service programs for children (Baker, Adelle W). Jack and Jill of America, Inc. is an African American organization formed by Marion Stubbs Thomas, January 24, 1938 in the heart of Philadelphia, Pennsylvania. In the words of Marion Stubbs Thomas she entails; "…

Read More

Jcpenney Company Essay

1372 Words | 6 Pages

Case Analysis: J. C. Penney Company, Inc. Founded by James Cash Penney in 1902, J. C. Penney Company, Inc. has grown into a major mid-tier retailer. Focusing on providing goods and services for middle-income families, Penney’s competes in several segments. Although men’s and women’s apparel accounts for nearly half of all sales, Penney’s has a diverse portfolio including cosmetics, hair salons, home furnishings and appliances (J. C. Penney Company, Inc., 2015). As one of the oldest retailers in America, Penney’s has recently struggled to maintain the loyalty of existing customers while attempting to attract new ones. Historical Background Penney’s faced a hyper-competitive environment following the recession of 2008.

Read More

Rhetorical Analysis Of Walmart

1637 Words | 7 Pages

Walmart was founded in the summer of 1962 by Kingfisher, Oklahoma native Sam Walton. Although Walton’s original vision for the store was relatively modest, the half century since its founding has seen Walmart morph into one of the biggest companies in the world. Today headed by one Doug McMillon, Walmart boasts more than 5000 stores in the United States of America alone and employs more than 1.5 million people. Walmart is undoubtedly an American institution, yet each Walmart store feels like its own little country. Walmart seems to have its own laws and customs and the people who shop their on a regular basis appear almost primitive in their behavior as they go about raiding the store’s shelves and wrestling with fellow customers for discount flat screen televisions and bulk packages of two-ply toilet paper.

Read More

An Overview Of J. C. Penney Corporation

1636 Words | 7 Pages

(Douglass, 2013, para. 9). Today, J.C. Penney continues to struggle. Tremendous revenue loss, employee layoffs, and store closings continues to beleaguer the once department store

Read More

Summary: Abercrombie & Fitch Stores, Inc.

596 Words | 3 Pages

The United States of America constantly revise its civil rights policies to accommodate the rising cases of firing of employees from jobs on the basis of religious beliefs and practices. For example, Title VII challenges the employers on accommodating the employees without religious discrimination. A recent court case on the firing of an individual on the basis of religious belief is EEOC & Khan v. Abercrombie & Fitch Stores, Inc. et al., that got filed in 2011 and ruled in 2013. The case facts involved a jointly filing of EEOC and Khan for damages and declaratory relief for employment discrimination of Umme-Hani Khan on the basis of religion (USEEOC v. Abercrombie & Fitch Stores, 2013).

Read More

J. C. Penney's Organizational Culture

1033 Words | 5 Pages

By doing so he wanted to have more control therefore the type of hierarchy culture is also applied to J.C. Penney under his leadership (Kreitner, 2013,

Read More

Comparison Of Costco And Family Dollar

1594 Words | 7 Pages

In 1975, sales declined due to a downturn in the furniture, textile, and tobacco industries and Family Dollar’s profits plunged by fifty percent (Northcarolinahistory.org 2014). The company was forced to revamp their marketing strategy. With this new strategy, products were no longer sold for three dollars or less, inventory controls were changed, and a new electronic, data price system was put to use. As a result, Family Dollar reached $151 million in sales by 1979 (Northcarolinahistory.org 2014). Throughout the 1980s, Family Dollar experienced a series of highs and lows which included earning record profits and opening new stores to a drop in sales due to high competition from other retailers.

Read More

John Orr's Department Store: The History Of Mr. Price

360 Words | 2 Pages

The history of Mr. Price In 1885 pioneer John Orr came from Ireland with the idea of starting a department store, and so he did in Cape Town. It was called John Orr’s Department Store, it was very prosperous, it opened more store which all changed names over the years and then in 1967 the first two Miladys store was opened. Then in 1985 Stewart Cohen and Laurie Chiappini had the great idea of buying stakes within the business as they saw it had great potential. In 1987 the first Mr. Price store was opened after obtaining the rights to own the name and all the stakes within the John Orr store range.

Read More

Dayton Dry Goods: A Brief Story Of George D.

1259 Words | 6 Pages

George D. Dayton built his wealth as a banker by buying farm mortgages and in 1902 he purchased a building in downtown Minneapolis. He persuaded Reuben Simon Goodfellow Company to move his department store into his building. Goodfellow wanted to retire so he sold his company to Dayton and he changed the name of the store to the Dayton Dry Goods Company in 1903. Then in 1910 he changed the name of the company to Dayton Company. He had no previous experience working in retail but maintained his connections as a banker as well as he ran it as a family business.

Read More

Walgreens Case Study

432 Words | 2 Pages

Let’s take a look at Walgreens’ effort to increase continuity by the usage of cost control strategy. As a retailer, Walgreens is the dispersion channel for the items they offer. With a specific end goal to be an effective retailer, Walgreens must make themselves advantageous and accessible. Their steady spotlight on accommodation is the thing that made them such a huge organization, to the point that they were included in Jim Collins' Good to Great. Walgreen's profits were 15x superior to the market amid 1975– 2000.

Read More

Penney's Pricing Strategy

243 Words | 1 Pages

When Ron Johnson took over as J.C. Penney 's CEO, one of his first steps was to look over "the landscape which involved steps like signing up for email marketing from the company, reviewing sales figures, and reviewing the number of promotional sales the company was having. On joining the firm, he said, “In the U.S., the department store has a chance to regain its status as the leader in style, the leader in excitement. It will be a period of true innovation for this company”(Ferrell, Gatewood, Ferrell & Taylor, 2010, p. 192). Mr. Johnson abruptly scrapped JCPenney’s dubious pricing policies of marking up prices and then offering discounts, with heavy promotions, and coupons.

Read More

Case Study: Jo Malone Company

1532 Words | 7 Pages

4.2.1 JO MALONE 4.2.1.1 Strategy Jo Malone Company takes its name from the brand creator. Jo Malone was a stylist that wanted to give a special present to her VIP clients, creating a special bath oil with natural ingredients like nutmeg and Ginger. (Gordo, 2013) Jo Malone London was created to celebrate British style with unexpected fragrances and the elegant art of gift giving.

Read More

More about A Brief Note On The J. C Penney Company

Open Document