A Driving Force For Reshaping The Australian Television Industry

Although the growing demise of television is becoming rapidly evident, the rise of subscription video-on-demand (SVOD) during recent decades is a driving force for reshaping Australia's media landscape. This essay will analyse the media sector of streaming services within Australia, with a focus on the corporation 'Stan'. Within this media analysis, I will examine the streaming service Stan and what it provides to Australian consumers. In addition, I will uncover the corporation’s opportunities for development within its sector, despite its resounding success since its establishment. Furthermore, this paper will also reveal the challenges that Stan faces, specifically in its competition against other streaming platforms and the issue of acquiring

With a heavy emphasis on creating a "[brand] in being truly Australian" (Ward, 2014), the streaming platform provides Australian consumers with an extensive amount of local content, such as 'Wolf Creek' and 'No Activity'. Moreover, Stan offers an endless range of award-winning television shows, motion pictures, and documentaries, from both local and global markets(Nine for Brands, 2023). Stan's streaming service is accessible to consumers across multiple devices, including smartphones, tablets, smart TVs, gaming consoles, and online web browsers (Stan - Watch TV Shows, Movies and Kids Entertainment, 2023). It allows access to all Stan's users to view their favourite content on their desired devices, whether at home or on the go. Stan's operations lie within Australia's streaming sector, which has become overwhelmingly competitive over the recent decade. As well as competing against free-to-air (FTA) and other streaming platforms, Stan is steadily "keeping pace with [its] billion-dollar rivals Netflix and Amazon" (Williams, 2018). As a result of this competitive SVOD market, Stan believes that its mission is to deliver Australian viewers with world-class streaming opportunities that offer excellent content at a reasonable price. The mission of this streaming platform is evident according to former Stan Chief Executive

Stan's recent popularity has drawn many Australians to use its service to entertain themselves, which is presenting the company with many opportunities it could consider towards improving its operations and services. One of the opportunities for Stan is the increasing demand for streaming services. With ongoing technological advancements within the contemporary media landscape, the invention of 'Smart televisions' and other portable electronic devices has brought in an immense consumer base with an increase in demand for more streaming services. According to the Australian Communications and Media Authority (2021), the plethora of new digital technology, including Smart television, facilitates 7 in 10 Australians to stay connected to the internet, compelling a heavy shift towards online streaming video content. The significant growth in the use of new technological devices to stream entertainment media presents a prospect for Stan to attract the consumer base by tapping into the growing demand for streaming services and increasing technological advancements. Original content production is a crucial factor in the success of streaming services. Stan's competitor, Netflix, financially invests heavily in producing and releasing original series and movies, which return a tremendous following. While the