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A Rhetorical Analysis Of 5 Gum

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In March of 2007 Wrigley released the new gum called 5 Gum. What made this gum distinctive and flashy were the commercials, even though the actual product was similar to other types of gum on the market. Like all advertisements, the commercials used ethos, pathos, and logos. Portraying pathos, the advertisements were dark, loud, and mysterious. Also, using ethos, the set of commercials for all of the flavors are reminiscent of a dystopian Willy Wonka inspired testing facility, they left the consumer wanting to see more of the world and share it with others. The setting of a testing facility added to the supposed authority of scientists creating this extraordinary gum. This type of dark, loud, and mysterious commercials became the company's logos, and therefore the appeal to logos was used as well. As many companies try to market their product with flashy colors and jingles 5 Gum was the opposite of this proclaiming to be a new type of gum. The commercial titled Lush presents their tropical version of the gum, taking place in a testing facility with an indoor tropical forest.The advertisement provokes pathos, logos, and ethos in order to …show more content…

The theme of new and innovation carries throughout. As the company tries to communicate the reason you should go out and buy this over other brands is because it is never before seen. For example the phrase “as you chew” implied the flavor will last for a long time and is changing as a person chews the gum. In my opinion, it is similar to Willy Wonka’s factory in the way it preserves itself as an Everlasting Gobstopper with endless taste. It also uses the illustration of the fresh fruit being shot at his man and raining juice on him. This attempts to explain that the gum is bursting with flavor and is why you should chose this over other types of fruit

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