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A Rhetorical Analysis Of Camel Cigarettes

898 Words4 Pages

People smoke for various reasons. Some smoke to appear cool among their friends, some smoke to forget their pain and sorrows, and so on. There are a lot of cigarettes on the market, but this advertisement insists Camel has been the most popular choice of physicians and celebrities. The advertisement uses statistics, doctors, and celebrities’ fame and lifestyles to establish the uniqueness and desirability of Camel. To attract consumers, this advertisement uses the statistics technique. The header mentions that from “repeated nationwide surveys,” the advertisers found out that more doctors smoke Camels than any other cigarette. This statistic is used to reassure worried consumers that Camel is less harmful than other …show more content…

images, paragraphs, and the header. It has a big picture of a white-coated doctor holding the cigarette in his hand with a packet on his table. The background of the doctor in the big picture is catchy, showing the lifestyle of a doctor. The doctor seems like he is successful, smart, and confident. He is in his own bar at home reading a book, sitting in a fancy chair, and holding a cigarette in his hand. He has a wide variety of alcohol in the back, but he is holding Camel cigarette and has a packet of Camel on the table. It conveys that he feels Camels are safer than alcohol. The picture of a pack of cigarettes has the words “choice quality” on the side and “Turkish and domestic blend cigarettes,” which means the cigarettes are high quality and a fusion of international and domestic flavors. There are three small pictures of the celebrities Maureen O’Hara, Dick Haymes, and Ralph Bellamy, with a small paragraph under each picture explaining why they chose Camel rather than other cigarettes. All the celebrities (Maureen O’Hara, Dick Haymes, and Ralph Bellamy) are also holding a cigarette to assure that they actually smoke. Since there are three gentlemen and two ladies in the pictures holding cigarettes, the target audience is both males and females. There is a header that reports from a survey that more doctors smoke Camels than any other cigarette, one paragraph mentioning that most

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