Most commercials that advertise products often throw them in the viewer’s face. They of course believe their product is the best and that people should buy it because of many of their different reasons. Commercials normally tell important information about the product, maybe how much it costs, and how someone can get their hands on it. This one is different. The Chevrolet commercial “Maddie” very effectively uses the pathos method of appeal through genre, context, and style to promote their product. This commercial presents a simple story, unlike a more common vehicle commercial that would typically endorse the product by delivering facts and information. Chevrolet, nor anything about their vehicle, is verbally mentioned in this commercial. …show more content…
The Chevrolet Equinox is an SUV, so it may interest families who are looking for a vehicle. It is shown as a family vehicle in the commercial. This advertisement shows the Equinox as the family’s car when the woman graduates and moves into her own house, to when she was a little girl and got the puppy. This may imply that the vehicle is durable and can last many years. The short phrase “A best friend for life’s journey” toward the end of the commercial may also suggest that the car is dependable because it will last through “life’s …show more content…
As the commercial goes on, it shows the woman moving into her own home, graduating what may be high school or college, going through a break-up, on a date, learning to drive, her birthday as a child, and back to the day when she first picked out Maddie. The commercial also shows some flashbacks to the beginning of the commercial where the woman is with the full grown dog. Which again, gives the idea that it is a sad moment at the vet’s