A Rhetorical Analysis Of Dumb Us Down By Steven Johnson

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Steven Johnson is addressing to everyone he mentions that it is what current culture and tradition teaches us and it was created to "dumb us down". He makes the readers feel comfortable while still saying his ideas. But in his perspective it makes us more intelligent and we learn to think critically. He establishes ethos when he begins talking about facts about things that have happened. For example "the controversies that erupted around 24". Also he establishes ethos using big words such as "cognitively, and ambiguity" which shows his knowledge and makes people think that he is a credible source. Going in to detail really shows his credible for example every show that he talks about he will tell us what it is about and at what minute the certain