Established in 1984, the El Paso Holocaust Museum and Study Center is committed to educating the borderland community about this important event in history as a means to combat prejudice and intolerance through education, community outreach, and cultural activities. The museum pays special attention to its hispanic audience by being the only bilingual Holocaust museum in the United States. The museum itself is promoted through its website, encouraging all to come experience what this look into the past has to offer. Analyzing the website for its use of rhetoric in persuading visitors to attend the museum, various examples of appeals to pathos, logos, and ethos can be observed. Demonstrating its appeal to logos, the website is organized in …show more content…
The use of pathos through the use of images, although difficult to pick up due to the lack of a description, gives more than ten different images providing the visitor an imaginative impact and a feeling of mystery, evil and death. One of the images the El Paso Holocaust Museum used in their home page admission section draws an important message to the visitor. The use of an image with a group of kids of age 12 and under, let’s the visitor know that the entrance is free and most importantly, that the exhibition at the museum is kid …show more content…
The homepage presents the audience with a featured survivor testimony that is alternated every week. Sara Hauptman, this week's featured survivor, appeals to ethos by recounting her own eyewitness account during the Holocaust. The website provides the reader with an extensive video archive of first-hand experiences shared by Holocaust survivors who have since relocated to El Paso. The testimonials provide a great deal of credibility to the website due to the speaker’s authority on the topic. The museum’s website also includes a brief profile about Henry Kellen, the founder of the El Paso Holocaust Museum and Study Center. The information provided about Kellen shows the audience why he established the museum and how his trials during the Holocaust made him a credible source. Readers are also provided with the names of the museum’s staff and it’s Board of Directors. The authority and reliability that these individuals have about the El Paso Holocaust Museum creates ethos within the