Milk Life is a campaign that is acutely aware of milk’s declining popularity in America, yet attempts to appeal to younger generations through their ad. In this ad, Milk Life endorses milk in a very unusual way. Instead of using a carton or a regular cup, they place the milk in a special jar accompanied by a striped paper straw. The intention behind using this unique jam like jar, is to demonstrate a sense of originality amongst a product rooted in tradition. The jar presents an alluring visual, while the straw maintains a stylish appearance accented by an eco-friendly look. Many of today’s most popular concerns involve environmental issues. Currently one of the most prevalent issues debates the impact plastic straws have on our ocean and …show more content…
Over generations of Americans, milk has embodied the role of a traditional health beverage cherished by well-balanced families. With this understanding of milk’s purpose in American society, Milk Life’s ad, is centered around the statement, “Made by nature. Served with Love.” These ideas of nature and love help to create an image of both health and happiness. One of the most essential components of today’s hipster subculture, is valuing anything that is homemade. The crisp peanut butter and jelly sandwich serves as milk’s best accessory, because it represents the focal point of a classic American lunch. Even though this meal is not an innovative concept, Milk Life realizes that hipsters value older traditions. By bringing the simplicity and sentiment of this typical American meal, Milk Life allows younger generations to incorporate this old tradition into current popular culture through use of nostalgia and …show more content…
Served with Love,” serves to paint a romanticized picture of life in a classic American home. When young people see a freshly made sandwich accompanied by a glass of milk, they also envision the person who prepared that meal. In the traditional concept of an ideal American household, mothers spend much time making their children lunches. That standard idea is not as realistic today, since less women are stay-at-home moms. Milk Life is using the fact that classic homemade lunches are not as common or simple anymore, to bring nostalgia to younger generations. Since hipsters and many young people are fascinated with elements from the past, using this image to remind the audience of how caring mothers are allows Milk Life to associate this powerful love with their product. It shows younger generations that milk is not only a beverage, but a symbol for how people in the past displayed their