commodity product in their business. Due to the large presence of the company, they can have power over suppliers due to the amount of volume that they can produce from the suppliers. The first being a company that has a large presence in the region that does a lot with outsourcing their transportation to trucking companies. The trucking industry is a commodity industry as it revolves on supply and demand of both driver and the oil industry. A company that does large volumes could use this to their advantage by forcing truckers to take routes for a lower price due to their purchasing power. This makes the company more attractive to their suppliers because of the higher financial backing they provide for their suppliers. Locally the medical field is one of …show more content…
When a team is looking for the best possible team uniforms in the area, they will choose ADPRO because of the amount and the professional status of the teams who use their products. This makes ADPRO a leader in the custom jersey market. In the event that a supplier of theirs in struggling, ADPRO has the ability to help support a supplier financially to help drive performance so they don’t get behind causing ADPRO to suffer. ADPRO deals with a number of suppliers that have both high-power and low-power when doing business with. One of their high power suppliers being Nike whose products perform better do to technological advances, giving them a higher power product. They have a concentrated market around sports having a variety of different athletic clothing lines. They also operate a global supply chain that is complex, which allows them to have the ability to move their production to areas that will benefit them the most. ADPRO also offers other brand name customizable products such as Urban Peak mugs and BIC pens. ADPRO’s low level suppliers who can be purchased as a commodity product could be their generic customizable promotional items such as stress balls, sling backpacks, and pint