AMA Statement Of Ethical Norms And Values

Portfolio Activity (2) (7th Week)

Introduction

Marketing is how information about products and services is communicated to customers. Like other industries and disciplines, the marketing profession has an organization dedicated to helping the marketing community - this organization is the American Marketing Association (AMA). The AMA has global reach and is committed to supporting its members with the knowledge and tools to be better marketers. In order to serve the community consistently, the AMA created a Statement of Ethical Norms and Values.

(http://study.com/academy/lesson/the-ama-statement-of-ethical-norms-values.html )

1. the ethical dimensions of these marketing strategies are.

Ethical Marketing is considered as a philosophy that focuses on morality, honesty, fairness and responsibility as mentioned by the American Marketing Association (AMA). The company

Example: Marketing for Company A's product is not done at the expense of hurting customers with faulty information.

• Foster trust in the marketing system: Act fairly and truthfully in all marketing practices such as pricing, communication, etc. Example: Marketing for Company A's product is truthful and reflects the product's capabilities.

• Embrace ethical values: Build connections with consumers and boost their trust in marketing by maintaining the six core ethical values of responsibility, honesty, respect, fairness, transparency, and citizenship. Example: Marketing for Company A's product exemplifies these key principles in the way it takes responsibility for actions and communications with the public.

Values (http://study.com/academy/lesson/the-ama-statement-of-ethical-norms-values.html)

American Ethical Norms and Values for