1. Executive Summary A1. Company Identification: AMC LLC is launching the revolutionary iJuice to gain entry in to the juicing and diet market. Consumers are becoming more health conscience and making a healthy diet become part of their everyday lives. AMC LLC is a small company that specializes in offering consumers small-appliances, starting with the iJuice, to help consumers achieve their health and dietary goals. AMC LLC is located in Dallas, Texas servicing the entire southwestern region of the United States with plans to expand nationally. AMC LLC is led by a highly engaged lead team with a rich entrepreneurial culture that is committed to helping consumers become the best version of themselves. A2. Mission of the Company: AMC …show more content…
Providing a customer experience that evokes our business partners and consumers to share their experiences with AMC LLC to their family and friends A4. Keys to Success: The following are keys to AMC LLC’s success and will be vital to accomplishing our business goals. 1. Quality: A quality product is vital for our business partners and consumers to have a positive experience with our products. 2. Customer Focus: Delivering a level of exceptional customer support and care that is uncontested by our competitors to create everlasting relationships in the future. 3. Innovation: Creating a culture that encourages new ideas from all associates and is willing to take measured risks that help AMC LLC to continue grow and evolve in to the future. Jim Keyes, former CEO of Blockbuster was quoted in a Rick Munarriz article in The Motley Fool in 2008 saying, “neither RedBox not Netflix are even on on the radar screen in terms of competition” (Munarriz 2008). This quote is extremely important as to why innovation is a required key to success. Blockbuster at one time was the giant in the home entertainment industry with locations on every corner and now ceases to exist due to their lack of …show more content…
where mashing fruits and vegetables resulted in “profound strength and subtle form” (Crocker 2015). Some other health benefits of juicing include helping the digestive system, allowing the body to absorb rich nutrients, helps cleanse the body of toxins, and cleansing the liver. This practice has continued throughout history to present time. Dr. Norman Walker created the first juice extractor, the Norwalk Juicer, in the 1930s. While Dr. Walker’s age wasn’t exactly known, he was rumored to have been over 110 years old at the time of his death in 1984 (Ohlgren). It wasn’t until 1955 until the next big breakthrough came to the juicing world when the Champion juicer was introduced to the world. Unlike Dr. Walker’s creation, the Champion juicer was able to fit on the kitchen counter which and is when the juicing industry was officially born (Ohlgren). The next breakthrough in the juicing industry occurred in 1993 when the Greenpower juicer was introduced allowing the maximum amount of nutrients to be extracted from fruits and vegetables without being destroyed (Crocker 2015). Now, the juicing industry is ready for its next big break through with AMC LLC’s