Describe the organization, its target market, its positioning and its current competitive situation. Also discuss the products that it produces (NOTE: If the company is very large and produces many diverse product lines, narrow focus to just one division or product line of that company). The AMES Companies, Inc. which was established in 1774, is a manufacturer of landscape and garden tools and specializes in non-powered tools. The AMES “product lines include: long handled tools, striking tools, snow removal tools, wheelbarrows, watering tools, planters, and more.” (Company FAQs, n.d.) Furthermore, the AMES Companies, Inc. is compiled of the following brands: AMES, Jackson Professional Tools, Razer-Back Professional Tools, Southern Patio, True Temper, and UnionsTools. These brands …show more content…
distributes its brand products through brick-and-mortar retailers such as Lowes, Home Depot, Ace Hardware, and many more. Additionally, AMES products are available through tool distributors and contractor supply centers throughout the United States. (Company FAQs, n.d.) These avenues for customers allow the AMES brands to be readily available for the consumers while AMES manufactures products to the request of its distribution channels, therefore reducing the amount of storage requirements by AMES. This process also reduces the amount of unsold product residing within the AMES warehouses. Furthermore, as AMES utilizes its intermediaries to interact with the final customer, they can drive their product more easily to the customer within hardware stores, and contracting distribution companies without having to stand up stores for themselves while only producing very specialized equipment. Moreover, by utilizing multiple intermediaries, AMES can get its brands in front of the right customer such as the professionally aimed tools in front of the professional contractors and construction workers and the more do-it-yourself tools in front of the