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ASPCA Rhetorical Analysis

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Abuse and violence never solves anything. Animal abuse is a very serious problem in today's world. The ASPCA is an organization that is against animal abuse, its acronym stands for the American Society for the Prevention of Cruelty to Animals. The organization is very known for their long, sad, and emotional commercial. Throughout the commercial, it contains the three rhetorical appeals: ethos, logos, and pathos. To start off, the first rhetorical appeal embraced in the commercial is ethos. Sarah McLachlan is a famous Canadian singer that is featured in the ASPCA commercial. Her song, “Angel”, is played at the start of the commercial and makes the viewer feel sorrow for the animal that’s been through abuse. More credibility is established
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This PSA was created by the National Wildlife Fund to raise awareness about global warming and how they believe that it is bad. Since they are against global warming and the melting ice caps they want to convince people to follow the same stance. To bring this message forward they use a variety of rhetorical devices including the clear use of the loaded word. They main quote that makes sense of the PSA and ties it together is “When the ice caps melt, so will he.” The use of loaded words such as “Melt” and “He” leave marks in human emotion as humans tend to remember words and not points meaning that once the viewer is gone they can remember that PSA as they just remember the point.

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ASPCA Animal Cruelty Commercial “Every day in America thousands of animals suffer from cruelty and neglect.” These are the first words that pop on the television when an American Society for the Prevention of Cruelty to Animals commercial turns on. This commercial was first aired on television in 2007 in America and was created by the company ASPCA. At the root of this artifact its sole purpose is depicted to get the audience (the TV viewers), to support the cause of saving animals lives from being beaten and abused through donations. The desired audience I believe is more specifically animal lovers, and/or pet owners.

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Most, if not all, have probably already seen the ASPCA commercial with Sarah McLachlan and know how excruciatingly depressing and emotional the commercial is. It screams success from since the commercial was aired in 2007, and yet, still serves its purpose head on. The simplicity of this commercial has raised over $30 million since it was first aired on T.V., making it the most successful fundraising efforts yet. Be aware that in 2014, the ASPCA annual budget was roughly $14.4 million. (ASPCA Annual Report 2014, 2015).

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The ASPCA is an organization that strives to protect the safety, health, and rights of all animals. The acronym stands for the American Society for the Prevention of Cruelty of Animals, and this company was the first humane society to be established in North America. Founded in 1866 by Henry Bergh after the first animal cruelty legislation was passed, ASPCA is now the largest humane societies in the world. Bergh founded the organization with the ideal that “animals are entitled to kind and respectful treatment at the hands of humans and must be protected under the law.”(ASPCA.org) Similarly to the founding principles, the ASPCA mission statement reads ““to provide effective means for the prevention of cruelty to animals throughout the United States.”

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