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AT & T Case

608 Words3 Pages

In 1984, Southwestern Bell Corporation was born. Major changes in the competitive landscape that occurred due to the Telecommunications Act in 1996 caused Southwestern Bell to acquire Pacific Telesis Group and Ameritech Corp. Later on in 2005, Southwestern Bell acquired AT&T Corporation, creating the new and improved AT&T, which would become the leader in global business communications. In 2006, the company obtained ownership of Cingular Wireless. Shortly after that, AT&T led a major transformation in the communications industry by introducing the mobile internet. To this day, AT&T continues to be very successful. In 2013, the company bought Cricket to provide more access to mobile internet to customers in the prepaid market. In 2015, they purchased two Mexican wireless companies, Iusacell and Nextel. Later that year they acquired DIRECTV which made them the world’s largest TV provider. Their pending purchase of Time Warner Inc. will allow them to become the top premium content creator and distributor. By combining distribution and creation, they hope to reach a level of innovation that customers have yet to see. …show more content…

AT&T is currently trying to mobilize video the same way the internet was mobilized. This is anticipated to help secure business communications in the future. AT&T’s purpose is to bring everything together by offering advanced mobile, television, and high-speed internet services for both homes and businesses. Providing fast, secure connectivity for their customers is what drives them. People want to be able to enjoy all of these services as conveniently as possible, which is why AT&T is devoted to delivering whenever and wherever their customers want

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