There are many strategies that companies utilize to stay competitive in today’s cut throat markets, but for AT&T, this has proven to be a challenge of enormous proportions. In 2015, AT&T made headlines with the acquisition of DIRECTV in a $49 billion move that made AT&T the largest provider of paid television in North America. It can be noted that AT&T is focusing on diversifying its service to cover areas like: satellite television, fixed line telephone, mobile telephone, broadband internet access, fixed-line internet services, digital television and digital life home securities. As of 2015, AT&T financial guidelines are to consolidate double digit growth, hold an EPS between $2.62 to $2.68 and earn a cash flow of $13 billion or more. For …show more content…
The company has taken steps to get more involved in what it is calling “The Internet of Things” (“AT&T's plan for the Internet of things”, 2015). This includes its participation with the upcoming innovative integrated technology that is connecting cars with each other as well as with street lights and creating the base for corporate intranet. It is also taken giant steps in technology integration in 3D printers and industrial products, ranging from creating 80 million solar powered radios to constructing industrial sensor networks. These expansions are part of AT&T’s new strategy of broadening its products in its effort to promote the Internet of Things. Instead of focusing on just providing access to users to existing networks, the company is connecting unprecedented products together like car’s Wi-Fi system to other cars and many other unheard of connected …show more content…
For this AT&T has invested in many acquisitions and competitive pricing campaigns. The company’s services are positioned in a way that customers will not be deterred by the pricing in any way, especially with the rollover minutes and family unity plans. An important tactic that the company has used to gain a stronger competitive edge was to cut a deal with Apple so that they are the dominant retailers for Apple’s iPhones. AT&T saw the enormous economic potential that it would be if it partnered up with Apple when it was launching the IPhones and it more than likely exceeded AT&T’s expectations in regards to the success that the partnership had for both