AT & T Neutrality

The prominent company we know as AT&T acquired its name American Telephone and Telegraph Company in 1876. In 1991 the company acquired a computer maker, NCR corporation, and in 1993 McCaw Cellular Communications, Inc., renaming it AT&T Wireless. Other acquiring’s and mergers through the years have made AT&T Inc. what it is today. AT&T is organized into four operating segments: wireless, wireline, advertising solutions, and other subsidiaries. Today AT&T handles up to half of the wireless traffic because of iPhone data requirements. Even with declining revenue AT&T has a steady revenue growth through its wireless segment.

An issue that many telecommunication companies are coming into contact with, including AT&T is net neutrality. Net neutrality

First, is to drastically increase the amount of bandwidth available. Second is to start charging high bandwidth content providers for access to the infrastructure of the telecoms. Even though AT&T’s prices may be higher than some other companies they offer attractive deals for families, FamilyTalk, that start at $60 for two lines with each additional line costing $10. The high-end US and Canada FamilyTalk plan is priced at $320 a month and features free calls to all family members. There are also plans that fit individual needs, postpaid plans with contracts, and even prepaid mobile. AT&T provides wireless limited and unlimited data services that are a must for many

With higher speeds customers can use devices more freely and there is now worldwide coverage for traveling customers via roaming agreements with wireless carriers in other countries. International coverage is handled through Wireline, provides voice, data, and other services and is available at wholesale value. Having great coverage and data customers are more likely to choose AT&T over lower prices wireless companies. Keeping with good moral AT&T publishes both White and Yellow Pages directories that generate advertising revenue for the company.

AT&T was a brand that represented history of innovation in the telecommunications industry and quality service in the American marketplace. In 2006 AT&T was rejuvenated after a merger with BellSouth giving AT&T a logo and new slogan. AT&T has maintained a strong advertising presence is nationally recognized brand name that helps the company market its services. AT&T effectively targets all customer segments with a portfolio of highly diversified communications products and services. Most of AT&T solutions to the company’s will lie with giving customers a great