In the beginning, Dollar Tree set itself apart from rivals with a clear low-cost strategy that sold everything for $1. While things at Family Dollar was as high as $10 and at Dollar General, most everything was $5 or less, as we see Dollar Tree had the best pricing strategy way back at the beginning.
Experts say that competition among discount stores is about to ramp up because of the acquisition and revitalization of Dollar Tree and Family Dollar now with now more than 13,000 stores in 48 states with annual sales of about $18 billion (Malcolm, 2014). It was further stated that before this merger took place Dollar General was a potential buyer of Family Dollar as well. Dollar General and Walmart are Dollar Tree’s major competitors.
In order