There are a lot of methods to identify the organization position which is an important part in making strategy planning. A method that is used much and known as one of the most straightforward way in organizational appraisal; is strengths, weaknesses, opportunities and threats (SWOT) analysis. By finding out four these factors, the private sector organizations and groups can understand themselves more clearly then responsible managers base on results from SWOT analysis to make decision. Because the difficult implementation of these works is required them to use this method within the exact skills and certain knowledge that is mentioned more detail in below of this essay. It approaches and exploits two key issues, which related to a SWOT analysis in the plan to locate the position of business: advantages and disadvantages of a SWOT analysis; and its impact on the …show more content…
This essay focuses on four pros and two cons. First the advantages of SWOT analysis model is a fairly simple technically that it should be used for all forms of company and every industry. Zhong, ed ( 2013) also recognized that SWOT is systematic and easy to implicate . Lozano & Vallés (2007) also agreed and supported that SWOT analysis model is simple, easy to understand and effective. Indeed, determining four elements of SWOT is entirely realizable easily and quickly. Whereas for internal elements, managers who has ability to understand deeply all aspects of their business, do not encounter any obstacles in the process of gathering information. In addition, information about opportunities and challenges, which is issued and controlled by the government and economic, is always updated and published by the government and economists. So now seeking information about the internal and external factors are very