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Advantages Of Qualitative Content Analysis

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Recommended: Comparing and contrasting quantitative and qualitative research

The quantitative data analysis of this study was performed based on the data collected from the questionnaire administration method and interview. After data collection, the next step was to code the provided responses and entering the data into the computer using the software named statistical Package for Social Sciences (SPSS-16) for statistical analysis. Data entry took a period of three months. 3.5.2 Qualitative Data Processing Qualitative data were processed by means of content analysis. This is a technique for systematically describing written, spoken or visual communication. Many current studies use qualitative content analysis. It addresses some of the weaknesses of the quantitative approach. Qualitative content analysis emphasizes …show more content…

Finally, the narrative data in this study came from the documents, reports, news articles, journals, and any written material related to this research which was published. Qualitative content analysis in this study was done and performed by NVivo program. This program was designed for qualitative research and it is normally working with non-numerical or unstructured data but with very rich text-based and/or multimedia information, where deep levels of analysis on small or large volumes of data are required. This program was used in organizing, managing, and coding qualitative data in a more efficient manner. With this program the functions such as text editing, note and memo taking, coding, text retrieval, node/category manipulation, classify, sort and arrange information; examine relationships in the data; and combine analysis with linking, shaping, searching and modelling have easily facilitated. A software version of NVivo for Mac Beta - 2014 or NVivo for Mac commercial release – 2014 was applied in this …show more content…

This technique helped in calculation of the numerical average (mean) of scores for studied variables, median, mode, minimum, maximum values for a studied variables, frequency distribution, percentage distribution and standard deviation. A meaningful mean is calculated from interval and ratio data; a mean is the sum of a set of scores divided by the number of scores. Median is calculated from ordinal, interval, and ratio data; the mode was calculated for all levels of mentioned measurement; frequencies are the number of times a response has occurred and finally, standard deviation measures variability around the

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