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Advantages Of Samsung Pricing Strategy

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Samsung implements the strategy of “ Red Ocean;” which shows that a firm gains competitive advantage by venture into the current market and constructing on the weaknesses of other competitors in the field of similar products. Thus, Samsung“floods the market with many products” which are made by other companies within short duration of time ( Travos,2002). It seems that Samsung made these new products through developing many of manufacturing products of its Smartphones. However, such attitude is considered to be as a massive cost advantage over other firms that make such product. Samsung has improved its “competition position internationally through developing its present competitive strategies” , through depending on the other manufacturers` …show more content…

That is the firm spends over “four hundred million dollars on advertising” for its various products aiming to target different slides of the customers in the global market as it floods the market with various products. This strategy comes with another one that is the pricing strategy , Samsung’s products are inexpensive if compared with other competitors. This strategy has enhanced the position of the firm to be one of the largest in selling products as it targets all the slides of the communities worldwide( David and Enrich 2000) …show more content…

This offers the firm to get a real outlook of its customer`s circumstances and preferences as well. Generally speaking, the classical approach is the most suitable one to be applied on Samsung as it has a mature and stable businesses also since the business of Samsung has influenced on the performance of individual

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(theinsuranceadvice) Within the marketing system, consumer preference is an interesting topic because the consumer’s wants/needs are what drives the market of supply and demand to increase on a macro scale. For example, the great Smartphone battle between Samsung and Apple. Many customers prefer Apple for it’s user friendly components which are very simple in comparison to Samsung’s confusing and unorganized home layout screens and internal system. Apple offers much better customer service and in-store experiences, which are the primary reasons why Apple is much more successful than Samsung.

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He had the right leadership and executive vision to take the brand globally, despite the different challenges he had initially faced. Kim’s very first achievement started by educating the importance of marketing among Samsung employees and get their buy-in to drive the necessary changes, which he has accomplished astonishingly. Following that, and since the brand was creating different impressions in the different markets, due to the 55 different advertising agencies used in each market, Kim succeeded in consolidating all those efforts to be assigned under one agency, the Foote Cone & Belding (FCB), and that to maintain a consistent image of Samsung across all markets. Subsequently, Kim’s annual marketing budget grew to 400 million. He also started exposing the Samsung brand by sponsoring global events, such as the Salt Lake City Winter Olympics and many others, in an effort to improve their brand image.

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With a relatively low investment, Huawei develops products in a short period of time and participates in market competition at a lower

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Samsung has made big profits in the sale of electronic devices, sold about 56% compared to Apple.  Sex (Budget Diagnosis) Samsung has set a future sales profit plan 400 billion in 2020. The product marketing methods have varied

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