This ad is from Red Bull in 2016. This ad uses some of the same aspects of text that Monster uses such as bright pictures, bold and colored text, and small print. They use small print to explain what is happening in the picture and how it correlates with Red Bull. One thing that Red Bull does different is they use a daring picture along with the can to enhance their ad. Both companies put their logo and can on the ad so the consumer knows exactly what to look for when they need their energy pick up. Society's Need for Speed It is shown in both ads that society needs quickness. The energy drinks help that because they help with an increase both energy and time management. Both ads are short and to the point. Proving that the companies were wanting to save the consumer time by getting the point across in a quick and concise manner. Another way this is shown is by how the important information is bolded and sometimes outlined in a color. Also the need for …show more content…
The ads are brightly colored. The bright colors are proven to affect mood because of their connection with the chemicals in the brain. Another thing that shows constant stimulus is needed is the bright colored pictures. For instance in the Monster ad there is a picture of the brightly colored can. The shadowing around the bolded letters are also colored to attract attention and emotion. In the Red Bull ad they use bold and daring images to show the need for activity and stimulation. You can also see how Red Bull and Monster both use short to the point bold text. Both companies do a great job of using text color to add emphasis to the ad.In the monster ad the use of different fonts and angles of the words grasp the audience’s attention quickly. Both ads have small print on them making it harder for the reader to get information that the companies might deem necessary. Overall both ads use the consumer emotions and brain stimulus to help them sell their